Ely Rozenberg

Born in 1969, in Dushanbe (Tajikistan), Ely Rozenberg graduated from Bezalel Academy of Art and Design in Jerusalem, and has coordinated the course in Furniture Design at IED, in Rome, where he teaches Light Design. Specialising in research into new technologies and light diffusion, he makes components and installations with fibre and electro-luminescent film and led for companies such as Pallucco Italia, Fabbian Illuminazione, DGA. I came to Italy to build up an experience in a country that stands at the pinnacle of cutting-edge design and to learn another language and culture. In Israel, I had come across a fascinating and innovative lighting material. I brought this information (a sort of trade secret) with me to Italy, together with the architect Alessandro Bianchini, a series of lamps for the Fuori Salone in Milan, in 1998. Fresh works, never seen before, both technologically and artistically, displayed in great surroundings, in via Solferino. After that, we received no end of requests and contacts for collaborations. Since we are not marketing experts, we made a lot of mistakes, but this also taught us a huge lesson. Winner of numerous awards, such as the Design Report Award, Targetti Light Art Collection, Mini (cooper) Design Award, he has curated exhibitions of Israeli designer (in partnership with Vanni Pasca, a renowned designer), including ‘New design from Israel’, at the Milan Triennale in 2005, which exhibition was then hosted at the Berlin Design May and the International Furniture Fair of Copenhagen. My network may be thin, but it has many branches, rather like a spider’s web, with designers, journalists or design historians, the world of design and craft firms, as well as technology experts, graphic designers, illustrators, photographers, architects, and several trusted family members and a couple of friends whom I can always rely on in uncertain times. My web is continuously evolving and expanding. In 2003, I was invited by Michelangelo Pistoletto to take part in the ‘Love Difference’ project at the Venice Biennale, and in 2005 he was one of the most celebrated designers taking part in the ‘100 volti 100 progetti’ (100 faces 100 projects) event at the Abitare il Tempo trade show in Verona. His works, which have been published in special interest magazines, such as Design Yearbook, ADI design Index, The Museum of Modern Art Design Encyclopedia, have entered the collections of the Israel Museum in Jerusalem, and the Targetti Light Art Collection. The design sector needs to get its act straight, in order to improve quality in the industry of the Lazio region and to open up new horizons. Rome is already the most beautiful city ever created by man, all it needs to do is to take care of and maintain its beauty by striking the right balance between the daily needs of its residents and the more touristic needs of visitors. I would like to see the development of a technology pole and of creative industries, to prove that the people who live and work in the city are not just the keepers of the world’s museum. In order to achieve these changes, however, we need a new pact between local government, the world of business and the public. Things will hardly change without the support of these three parties.