{"id":146384,"date":"2025-06-27T12:33:04","date_gmt":"2025-06-27T10:33:04","guid":{"rendered":"https:\/\/www.unirufa.it\/?page_id=146384"},"modified":"2026-03-25T22:05:49","modified_gmt":"2026-03-25T21:05:49","slug":"creative-industries-ia-e-creativita","status":"publish","type":"page","link":"https:\/\/www.unirufa.it\/en\/creative-industries-ia-e-creativita\/","title":{"rendered":"Creative Industries \u2013 AI and Creativity"},"content":{"rendered":" <\/p>\n

Artificial Intelligence (AI) is currently one of the most discussed and fascinating technologies in the contemporary creative landscape. Its rapid evolution is profoundly transforming the languages of art, design, music, fashion and visual communication, opening up new scenarios for imagination and creative planning.
\nThe course is conceived as an exploratory and transdisciplinary workshop, designed for those who wish to approach generative AI in a conscious, critical and creative way. Through lectures, hands-on exercises, case study analysis and collective exchange experiences, participants will become familiar with generative AI tools developing their own design method based on prompt design and the hybridisation of human imagination and artificial intelligence.<\/p>\n

The approach is workshop-based, inclusive and strongly oriented towards experimentation: the potential of AI as a creative ally in personal expressive processes will be explored, generating images, narratives, visual and sound concepts. The educational experience will alternate critical reflection (on ethics, bias, copyright, sustainability and cultural impacts) with practical sessions of exploration, composition and co-creation.<\/p>\n

The course is also accessible to those without prior technical skills and who wish to experiment with AI not just as a tool, but as a true poetic and conceptual medium capable of expanding the linguistic, aesthetic and narrative possibilities of contemporary art.<\/p>\n

Each lesson includes an initial theoretical part with examples and case studies, followed by individual and group practical exercises. Group dialogue, constant feedback and the progressive development of a personal project are at the core of the proposed method. The approach is workshop-based, inclusive and oriented towards experimentation.
\nEach participant will create an original project \u2013 visual, narrative or transmedia \u2013 developed through the use of generative AI. Projects will be presented in a shared final presentation.<\/p>\n

The course is open to a trans-generational audience made up of artists, designers, students, communication professionals, illustrators, photographers, educators, digital enthusiasts and anyone wishing to explore the use of AI in their creative process, even without prior technical experience.<\/p>\n

At the end of the course, a certificate of attendance will be issued, provided the participant attends at least 8 out of the 10 scheduled lessons, for a potential recognition of 2 ECTS credits.<\/p>\n\n

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\n\t GENERAL INFORMATION<\/strong>\t \t\n \n\t \t<\/span>\n\t <\/a>\n\t <\/h4>\n\t<\/div>\n<\/article>\n\n\n
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Course type:<\/strong> Group \u2013 online
\nMax participants:<\/strong> 20
\nFrequency:<\/strong> biweekly \u2013 Monday and Wednesday from 7:00 PM to 9:30 PM, from May 6 to June 10, 2026
\nDuration:<\/strong> 10 lessons \u2013 total 25 hours
\nCost:<\/strong> \u20ac450 in a single payment or two instalments of \u20ac230 (one at the time of registration; the second after 30 days)
\nMaterials:<\/strong> Personal laptop, Google account and access to any required AI tools
\nRequirements\/supports:<\/strong> None
\nLanguage:<\/strong> Italian
\nInstructor:<\/strong> Gloria Ronchi
\nLocation:<\/strong> online
\nEnrolment closes:<\/strong> May 2026<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n\n

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\n\t CALENDARIO<\/strong>\t \t\n \n\t \t<\/span>\n\t <\/a>\n\t <\/h4>\n\t<\/div>\n<\/article>\n \n
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MAY<\/h5>\n

06\/05\/2026
\n11\/05\/2026
\n13\/05\/2026
\n18\/05\/2026
\n20\/05\/2026
\n25\/05\/2026
\n27\/05\/2026<\/p>\n

JUNE<\/h5>\n

03\/06\/2026
\n08\/06\/2026
\n10\/06\/2026<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n\n

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\n\t COURSE PROGRAMME<\/strong>\t \t\n \n\t \t<\/span>\n\t <\/a>\n\t <\/h4>\n\t<\/div>\n<\/article>\n\n\n
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\u2022 Introduction to the relationship between art and artificial intelligence
\n\u2022 The art of prompt design: writing to generate images
\n\u2022 Texts, storytelling and generative languages
\n\u2022 Creativity in fashion, sound and visual art
\n\u2022 Ethics, bias, copyright, sustainability and cultural implications
\n\u2022 Personal expression and style: AI-based concept and visual identity
\n\u2022 Personal project development
\n\u2022 Final presentation<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n\n

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\n\t INSTRUCTOR \u2013 GLORIA RONCHI<\/strong>\t \t\n \n\t \t<\/span>\n\t <\/a>\n\t <\/h4>\n\t<\/div>\n<\/article>\n\n\n
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Gloria Ronchi is an artist and lecturer specialising in creative technologies and generative languages, with a background that combines engineering (Politecnico di Milano) and art (MA in Lighting Design at the Brera Academy of Fine Arts). In 2008, she founded the interdisciplinary studio Aether & Hemera in the UK, developing interactive installations and immersive environments that combine light art, digital media and artificial intelligence. Since 2019, the studio has been based in Milan.
\nHer works, exhibited in over 50 cities worldwide, have been showcased in renowned festivals and institutions including Sydney\u2019s Vivid Festival, the Amsterdam Light Festival, the Jerusalem Light Festival, the Royal Botanic Gardens in Kew, and Dubai\u2019s Emaar Public Art. She has received numerous international awards and funding from institutions such as Arts Council England, EPSRC and Light Art Collection.
\nRonchi\u2019s work has been featured in publications like *SuperLux* (Thames & Hudson) and *Art Prize Anthology* (Aesthetica), and highlighted by international media such as BBC, CNN, Fox News, The Times, Designboom, Wallpaper* and The Independent.
\nAlongside her exhibition activity, she leads workshops and courses on computational art and interactive experimentation, promoting a critical and poetic approach to artificial intelligence in creative and educational practices.<\/p>\n

WEBSITE: Aether & Hemera<\/a>
\nLINKEDIN: Gloria Ronchi<\/a>
\nINSTAGRAM: @aetherhemera<\/a> <\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n

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\n\t DISCOUNTS<\/strong>\t \t\n \n\t \t<\/span>\n\t <\/a>\n\t <\/h4>\n\t<\/div>\n<\/article>\n\n\n
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Students and Alumni of Plena Education (RUFA, SPD, Ferrari Fashion School, Saint Louis College of Music CIELS, CAST, MADE): 50% discount<\/strong>
\nFormer students of Plena Education Short and Summer Courses: 15% discount<\/strong>
\nUniversity students: 10% discount<\/strong> (upon presentation of university ID)
\nFor agreements with Lombard and international high schools or packages for multiple courses\/groups\/families: contact corsibrevi@plenaeducation.it<\/a><\/p>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n \n

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For information about the course, please fill in the form and we will contact you.<\/h3>\n\n\t\t\t\t\t