{"id":44782,"date":"2021-05-18T11:10:47","date_gmt":"2021-05-18T09:10:47","guid":{"rendered":"https:\/\/www.unirufa.it\/?page_id=44782"},"modified":"2024-05-06T09:50:59","modified_gmt":"2024-05-06T07:50:59","slug":"san-lorenzo-place-identity-city-branding","status":"publish","type":"page","link":"https:\/\/www.unirufa.it\/en\/san-lorenzo-place-identity-city-branding\/","title":{"rendered":"City Branding"},"content":{"rendered":"<div class=\"col-sm-12 col-lg-2\" style=\"padding-left: 0\">\n<h4><strong>COURSE<\/strong><\/h4>\n<\/div>\n<div class=\"col-sm-12 col-lg-10\" style=\"padding-left: 0\">\n<h4>Graphic Design<\/h4>\n<\/div>\n<p><\/br><\/p>\n<div class=\"col-sm-12 col-lg-2\" style=\"padding-left: 0\">\n<h4><strong>PROFESSOR<\/strong><\/h4>\n<\/div>\n<div class=\"col-sm-12 col-lg-10\" style=\"padding-left: 0\">\n<h4>Enrico Parisio<\/h4>\n<\/div>\n<p><\/br><\/p>\n<div class=\"col-sm-12 col-lg-2\" style=\"padding-left: 0\">\n<h4><strong>STUDENTS<\/strong><\/h4>\n<\/div>\n<div class=\"col-sm-12 col-lg-10\" style=\"padding-left: 0\">\n<h4>Giuseppe Accroglian\u00f2, Sara Andronico, Claudio Antonangeli, Aurora Baiocchi, Elena Belli, Carlotta Biagioni, Sara Bonini, Raffaello Borrelli, Luca Bruni, Stefano Catino, Eleonora Chicca, Loris Cometa, Sara Corona, Domitilla Davoli, Carla De Gennaro, Edoardo De Maglie, Francesco Dori, Alessio Gennaro, Domiziano Sagnelli, Nicolo Santini Rossi, Flaminia Filigi, Gaia Formigari, Carlotta Franceschi, Giulia Gatta, Marco Genovali, Valeria Gionfra, Virginia Granata, Beatrice Greco, Valentina Guarda, Leonardo Iaia, Isabella Immediato, Francesco Paolo Incantalupo, Fabio La Gattuta, Gianluca Mazzocco, Francesca Mazz\u00f9, Letizia Micheli, Gabriele Minotti, Diego Morana, Roberto Muto, Stefano Cattani, Giulia Del Vecchio, Edoardo Nardi, Marco Nicol\u00f2, Barbara Notaro, Alice Oieni, Laura Perrucci, Silvia Santopaolo, Lorenzo Numa Sbrolli, Antonella Scardino, Giordana Scipioni, Rachele Sdoga, Sara Stipcevich, Caterina Tahan, Marco Telesca, Valerio Teti, Francesco Tricarico, Martina Villani, Rebecca Zambelli, Alessia Zappitelli, Marco Zini<\/h4>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"col-sm-12 col-lg-6\" style=\"padding-left: 0; margin-bottom: 20px\">\n<div class=\"video-container\" >\n<iframe loading=\"lazy\" class=\"responsive-iframe\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/O_taX20SEpg\" width=\"460\" height=\"280\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n<div class=\"col-sm-12 col-lg-6\" style=\"padding-left: 0; margin-bottom: 20px\">\n<div class=\"video-container\" >\n<iframe loading=\"lazy\" class=\"responsive-iframe\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/jvOmEU-a92s\" width=\"460\" height=\"280\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3>The project<\/h3>\n<p><em>City Branding<\/em> is a well-attended city branding project for a district which is multifaceted, vibrant, innovative and traditional at the same time. As North European and global experiences can attest, a developed cultural district can be built through definition and identity storytelling. These are key tools to upgrade an area and make it grow both in terms of attractiveness and social cohesion.<\/p>\n<p>Place design projects show how the idea of corporate image has changed. There is a switch from the 1960s Modernism \u2013 the Swiss Style \u2013 marked by geometric abstactionism, both functionalist and universalizing, as an ethical response to the \u2018statuary\u2019 communication particularly dear to the nihilistic nationalisms of the World War II, to the <em>international style<\/em> of post-war big multinational companies, still influenced by the Swiss Style. After the post-modern rupture with the functionalist rigorism, today we witness a style that leaves behind the formal uniformity and the static and replicable identity \u2013 metaphor for Fordism and its standardized mass production \u2013 together with post-modern compulsive subjectivism, in favour of artifacts that strive to convey complex concepts such as resilience, ecosystems and <em>community<\/em>. The 20th century hierarchical tree structures make way for Deleuzian post-structuralist deconstructive rhizomes, so useful today to represent collective subjectivities, fusional experiences and interpersonal identities, rather than the empty metaphysics of the post-modern subject. <\/p>\n<p>In fact, the designers work on the visualization of the limits of form, they determine how and when a structure can be identifiable when it is subject to stimuli varying in intensity over time. Thus, they work on <em>guidelines<\/em>, on prerequisites to be set and then abandon the prompt control of infinite combinations that variables of the dynamic system can generate without, however, resign themselves to chaos.<br \/>\n&nbsp;<\/p>\n<div class=\"su-image-carousel  su-image-carousel-has-spacing su-image-carousel-adaptive su-image-carousel-slides-style-minimal su-image-carousel-controls-style-light su-image-carousel-align-left\" style=\"\" data-flickity-options='{\"groupCells\":true,\"cellSelector\":\".su-image-carousel-item\",\"adaptiveHeight\":true,\"cellAlign\":\"left\",\"prevNextButtons\":true,\"pageDots\":false,\"autoPlay\":3000,\"imagesLoaded\":true,\"contain\":false,\"selectedAttraction\":0.025,\"friction\":0.28}' id=\"su_image_carousel_69de13c76517c\"><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_logo.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_logo.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_logo-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_logo-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_logo-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_varianti.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_varianti.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_varianti-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_varianti-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_varianti-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" 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src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_flag.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_flag.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_flag-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_flag-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Borrelli_flag-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" 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srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Gennaro_Guarda_Greco_Gionfra_Granata_Immediato_Iaia_logo.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Gennaro_Guarda_Greco_Gionfra_Granata_Immediato_Iaia_logo-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Gennaro_Guarda_Greco_Gionfra_Granata_Immediato_Iaia_logo-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Gennaro_Guarda_Greco_Gionfra_Granata_Immediato_Iaia_logo-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" 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https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Edoardo_De_Maglie_branding-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Edoardo_De_Maglie_adv.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Edoardo_De_Maglie_adv.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Edoardo_De_Maglie_adv-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Edoardo_De_Maglie_adv-1024x585.jpg 1024w, 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src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_logo.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_logo.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_logo-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_logo-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_logo-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" 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src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_posteradv.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_posteradv.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_posteradv-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_posteradv-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_posteradv-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_poster.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_poster.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_poster-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_poster-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni_poster-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_logo.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_logo.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_logo-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_logo-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_logo-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_landing.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_landing.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_landing-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_landing-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_landing-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_app.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_app.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_app-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_app-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi_app-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><\/div><script id=\"su_image_carousel_69de13c76517c_script\">if(window.SUImageCarousel){setTimeout(function() {window.SUImageCarousel.initGallery(document.getElementById(\"su_image_carousel_69de13c76517c\"))}, 0);}var su_image_carousel_69de13c76517c_script=document.getElementById(\"su_image_carousel_69de13c76517c_script\");if(su_image_carousel_69de13c76517c_script){su_image_carousel_69de13c76517c_script.parentNode.removeChild(su_image_carousel_69de13c76517c_script);}<\/script>\n&nbsp;<\/p>\n<p><a id=\"btn-brochurecorso\" class=\"download-btn\" href=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Raffaello_Borrelli.pdf\">PROJECT BY RAFFAELLO BORRELLI<\/a><a id=\"btn-regolamentocorso\" class=\"download-btn\" href=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Edoardo_De_Maglie.pdf\">PROJECT BY EDOARDO DE MAGLIE<\/a><br \/>\n<a id=\"btn-brochurecorso\" class=\"download-btn\" href=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_formigari_gatta_incantalupo_la-gattuta_minotti_logo.pdf\">PROJECT BY GAIA FORMIGARI, GIULIA GATTA, FRANCESCO PAOLO INCANTALUPO, FABIO LA GATTUTA, GABRIELE MINOTTI<\/a><a id=\"btn-regolamentocorso\" class=\"download-btn\" href=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Gennaro_Guarda_Greco_Gionfra_Granata_Immediato_Iaia.pdf\">PROJECT BY ALESSIO GENNARO, VALENTINA GUARDA, VALERIA GIONFRA, BEATRICE GRECO, VIRGINIA GRANATA, ISABELLA IMMEDIATO, LEONARDO IAIA<\/a><br \/>\n<a id=\"btn-brochurecorso\" class=\"download-btn\" href=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Bruni_Catino_Cometa.pdf\">PROJECT BY BRUNI, CATINO, COMETA<\/a><a id=\"btn-regolamentocorso\" class=\"download-btn\" href=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Cattani_Oieni.pdf\">PROJECT BY ALICE OIENI AND STEFANO CATTANI<\/a><br \/>\n<a id=\"btn-brochurecorso\" class=\"download-btn\" href=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Nardi.pdf\">PROJECT BY EDOARDO NARDI<\/a><a id=\"btn-regolamentocorso\" class=\"download-btn\" href=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_city_branding_Zini.pdf\">PROJECT BY MARCO ZINI<\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<div class=\"col-sm-12 col-lg-6\" style=\"padding-left: 0\">\n<a id=\"btn-regolamentocorso\" style=\"background-color:#000000;\" class=\"download-btn\" href=\"https:\/\/www.unirufa.it\/san-lorenzo-place-identity\/#progetti\"><font color=\"#ffffff\">BACK TO THE PROJECTS<\/a><\/font>\n<\/div>\n<p>&nbsp;","protected":false},"excerpt":{"rendered":"<p>COURSE Graphic Design PROFESSOR Enrico Parisio STUDENTS Giuseppe Accroglian\u00f2, Sara Andronico, Claudio Antonangeli, Aurora Baiocchi, Elena Belli, Carlotta Biagioni, Sara Bonini, Raffaello Borrelli, Luca Bruni, Stefano Catino, Eleonora Chicca, Loris Cometa, Sara Corona, Domitilla Davoli, Carla De Gennaro, Edoardo De Maglie, Francesco Dori, Alessio Gennaro, Domiziano Sagnelli, Nicolo Santini Rossi, Flaminia Filigi, Gaia Formigari, Carlotta&#8230;<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-44782","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il progetto di city branding a cura degli studenti di Graphic Design - RUFA<\/title>\n<meta name=\"description\" content=\"Un Distretto culturale evoluto si costruisce attraverso la definizione e il racconto dell\u2019identit\u00e0, curiosi? 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