{"id":44940,"date":"2021-05-19T16:19:33","date_gmt":"2021-05-19T14:19:33","guid":{"rendered":"https:\/\/www.unirufa.it\/?page_id=44940"},"modified":"2021-05-31T09:51:32","modified_gmt":"2021-05-31T07:51:32","slug":"san-lorenzo-place-identity-unconventional-adv-e-social-media","status":"publish","type":"page","link":"https:\/\/www.unirufa.it\/en\/san-lorenzo-place-identity-unconventional-adv-e-social-media\/","title":{"rendered":"Unconventional Adv e Social Media"},"content":{"rendered":"<div class=\"col-sm-12 col-lg-2\" style=\"padding-left: 0\">\n<h4><strong>COURSE<\/strong><\/h4>\n<\/div>\n<div class=\"col-sm-12 col-lg-10\" style=\"padding-left: 0\">\n<h4>Visual and Innovation Design<\/h4>\n<\/div>\n<p><\/br><\/p>\n<div class=\"col-sm-12 col-lg-2\" style=\"padding-left: 0\">\n<h4><strong>PROFESSORS<\/strong><\/h4>\n<\/div>\n<div class=\"col-sm-12 col-lg-10\" style=\"padding-left: 0\">\n<h4>Andrea Nicosia, Claudio Spuri<\/h4>\n<\/div>\n<p><\/br><\/p>\n<div class=\"col-sm-12 col-lg-2\" style=\"padding-left: 0\">\n<h4><strong>STUDENTS<\/strong><\/h4>\n<\/div>\n<div class=\"col-sm-12 col-lg-10\" style=\"padding-left: 0\">\n<h4>Altaea Anglani, Francesco Piccolo, Patrizio Tanzilli, Alessandra Bassini, Luigi Beneduce, Patrizio Mei, Camilla Catapano, Silvia Pistolesi, Francesca Ricucci, Camilla Giach\u00e9, Simone Saccoccio, Silvia Santostefano, Olha Lukan, Giulia Macdonald, Giulia Mangoni, Viviana Roppolo<\/h4>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"col-sm-12 col-lg-6\" style=\"padding-left: 0; margin-bottom: 20px\">\n<div class=\"video-container\" >\n<iframe loading=\"lazy\" class=\"responsive-iframe\" src=\"https:\/\/player.vimeo.com\/video\/552415239\" width=\"460\" height=\"280\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<p>&nbsp;<br \/>\n<strong>AUTHORS<\/strong> Olha Lukan, Giulia Macdonald, Giulia Mangoni, Viviana Roppolo\n<\/div>\n<div class=\"col-sm-12 col-lg-6\" style=\"padding-left: 0;\">\n<div class=\"video-container\" >\n<iframe loading=\"lazy\" class=\"responsive-iframe\" src=\"https:\/\/player.vimeo.com\/video\/552414643\" width=\"460\" height=\"280\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<p>&nbsp;<br \/>\n<strong>AUTHORS<\/strong> Altaea Anglani, Francesco Piccolo, Patrizio Tanzilli\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"col-sm-12 col-lg-4\" style=\"padding-left: 0; margin-bottom: 20px\">\n<div class=\"video-container\" >\n<iframe class=\"responsive-iframe\" src=\"https:\/\/player.vimeo.com\/video\/552414803\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<p>&nbsp;<br \/>\n<strong>AUTHORS<\/strong> Alessandra Bassini, Luigi Beneduce, Patrizio Mei\n<\/div>\n<div class=\"col-sm-12 col-lg-4\" style=\"padding-left: 0; margin-bottom: 20px\">\n<div class=\"video-container\" >\n<iframe loading=\"lazy\" class=\"responsive-iframe\" src=\"https:\/\/player.vimeo.com\/video\/552415080\" width=\"460\" height=\"280\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<p>&nbsp;<br \/>\n<strong>AUTHORS<\/strong> Camilla Giach\u00e9, Simone Saccoccio, Silvia Santostefano\n<\/div>\n<div class=\"col-sm-12 col-lg-4\" style=\"padding-left: 0;\">\n<div class=\"video-container\" >\n<iframe loading=\"lazy\" class=\"responsive-iframe\" src=\"https:\/\/player.vimeo.com\/video\/552414912\" width=\"460\" height=\"280\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<p>&nbsp;<br \/>\n<strong>AUTHORS<\/strong> Camilla Catapano, Silvia Pistolesi, Francesca Ricucci\n<\/div>\n<p>&nbsp;<\/p>\n<h3>The project<\/h3>\n<p>Social media become means of creative communication that connect the inhabitants of the district\u2019s imagery and visions. Alphabets created from the traces left on the territory, on its walls, its windows, from the thousand dreams of a multiethnic, noble and working-class part of Rome. What words can be used to describe a multiform space and which distinguishing marks?<br \/>\nThe experiment was to seek the complicity of the citizens, inhabitants and regulars: asking for their perspectives to compose a mosaic of impressions to be social, rather than mediatic.<br \/>\nThe project was not only held on digital media. Its aim was to convey the substance of our social connections, the truth of the place. Thus, a shared \u2018white book\u2019 has been designed, where everyone is welcome to write their story and the impressions San Lorenzo has given them, or to draw something and leave a trace of their passage. This is the origin of an artwork with no author, or rather where we all are the authors. An artwork just like a district.<br \/>\n&nbsp;<\/p>\n<div class=\"su-image-carousel  su-image-carousel-has-spacing su-image-carousel-adaptive su-image-carousel-slides-style-minimal su-image-carousel-controls-style-light su-image-carousel-align-left\" style=\"\" data-flickity-options='{\"groupCells\":true,\"cellSelector\":\".su-image-carousel-item\",\"adaptiveHeight\":true,\"cellAlign\":\"left\",\"prevNextButtons\":true,\"pageDots\":false,\"autoPlay\":3000,\"imagesLoaded\":true,\"contain\":false,\"selectedAttraction\":0.025,\"friction\":0.28}' id=\"su_image_carousel_69de181173a21\"><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Lukan_Macdonald_Mangoni_Roppolo.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Lukan_Macdonald_Mangoni_Roppolo.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Lukan_Macdonald_Mangoni_Roppolo-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Lukan_Macdonald_Mangoni_Roppolo-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Lukan_Macdonald_Mangoni_Roppolo-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Bassini_Beneduce_Mei.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Bassini_Beneduce_Mei.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Bassini_Beneduce_Mei-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Bassini_Beneduce_Mei-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Bassini_Beneduce_Mei-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Giache_saccoccio_Santostefano.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Giache_saccoccio_Santostefano.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Giache_saccoccio_Santostefano-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Giache_saccoccio_Santostefano-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Giache_saccoccio_Santostefano-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Catapano_Pistolesi_Ricucci.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Catapano_Pistolesi_Ricucci.jpg 1050w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Catapano_Pistolesi_Ricucci-300x171.jpg 300w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Catapano_Pistolesi_Ricucci-1024x585.jpg 1024w, https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Catapano_Pistolesi_Ricucci-768x439.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"600\" src=\"https:\/\/www.unirufa.it\/wp-content\/uploads\/2021\/05\/san_lorenzo_place_identity_social_media_Anglani_Piccolo_Tanzilli.jpg\" class=\"\" alt=\"\" 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Roppolo &nbsp; &nbsp; AUTHORS Olha Lukan, Giulia Macdonald, Giulia Mangoni, Viviana Roppolo &nbsp;&#8230;<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-44940","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unconventional Adv e Social Media - RUFA - Rome University of Fine Arts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unirufa.it\/san-lorenzo-place-identity-unconventional-adv-e-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unconventional Adv e Social 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