{"id":151495,"date":"2026-02-23T16:04:42","date_gmt":"2026-02-23T15:04:42","guid":{"rendered":"https:\/\/www.unirufa.it\/?p=151495"},"modified":"2026-02-25T10:15:02","modified_gmt":"2026-02-25T09:15:02","slug":"packaging-per-il-vino-epicuro-la-sfida-degli-studenti","status":"publish","type":"post","link":"https:\/\/www.unirufa.it\/en\/2026\/02\/23\/packaging-per-il-vino-epicuro-la-sfida-degli-studenti\/","title":{"rendered":"Packaging for Epicuro Wine: the Students\u2019 Challenge"},"content":{"rendered":"

Graphic Design: a new project work with I VITICOLTORI for the Epicuro collection.<\/h3>\n

Students from the Graphic Design<\/strong> course were involved in a new project work<\/strong> in collaboration with I VITICOLTORI<\/a><\/strong>, a partner company operating in the wine sector. The design challenge focused on the creation of two labels for the Epicuro \u2013 Primitivo di Manduria<\/strong> wine collection, in the Classic and Riserva versions. The project required careful reflection on the brand identity<\/strong>, shelf impact and consistency with the positioning of the line.<\/p>\n

The best project was awarded a prize of 1,000 euros<\/strong>, in recognition of the quality of the concept and its executive development.<\/p>\n

The project was developed within the Packaging Course<\/strong>, led by Malica Worms<\/strong> and Fabio Fondi<\/strong>, with the participation of Valentina Toscano<\/strong>, Industry and Alumni Relations Manager, as a member of the jury.. The activity covered all stages of the design process: context and target analysis, market research, definition of the creative concept<\/strong>, graphic development and verification of the final application on the bottle. A comprehensive experience that allowed students to engage with a real brief<\/strong> and the typical dynamics of a professional client.<\/p>\n

The Epicuro family stands out for its strong and recognisable identity. The range includes wines with Denomination of Protected Origin (DOP)<\/strong> and Protected Geographical Indication (IGP)<\/strong>, authentic expressions of Italian territories. The project required students to interpret these values and translate them into a visual system capable of engaging with winemaking tradition while adopting a contemporary language.<\/p>\n

The projects were presented directly to the company in a moment of professional discussion<\/strong> and final evaluation. Each proposal was assessed in relation to its consistency with the brand identity, its design quality and its potential effectiveness on the market.<\/p>\n

The winning project of the contest for the Epicuro \u2013 Primitivo di Manduria labels was created by Alberto Canali.<\/span><\/h4>\n

His concept successfully interpreted the brand identity with coherence, personality and formal strength. Alberto was awarded the 1,000-euro prize, marking the culmination of a structured and conscious design journey. Developing real projects for partner companies means engaging with concrete briefs, production constraints and market expectations. A formative experience that brings students closer to the professional world, transforming the academic path into professional practice<\/strong> and strengthening the dialogue between university and industry.
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