A Rome-based designer, he was born and raised in the Eternal City. He trained at ISIA in Rome, where, besides attending a course of studies, he also successfully participated in international competitions and met with leading companies in the industry, in connection with his projects.
After completing his studies in 1995, he met Fabio Lenci, who hired him in his firm for architectural model making, assigning him the task of developing an operational prototype of a three-wheel scooter. In the space of a year he moved to the operational design department, at the heart of the firm. From this moment on, and in the following years, he dealt with projects ranging from bathrooms to furnishings, from fitness to wellness, from electric to conventional cars, for both public and private use, supervising and collaborating in the creative and development stages, with the opportunity to operate directly in the field, at the customers’ premises. In those years, he met with top-level companies, such as Teuco, Guzzini, Fiam, Testori Interiors, Newform, Gruppo Vitawell, Simas, to mention a few.
Thanks to all of this experience, in 2001 he became design manager, a position he kept until 2005, when he left LENCI to embark on a freelance career. In those years, in this position, besides managing the design activities, he supervised and organised the staff and, in his capacity as tutor, supervised the apprenticeship of the interns working at the firm.
At the same time, in 2003 and 2004, he taught design at the department of Industrial Design of the Faculty of Architecture at Sapienza University in Rome.
Between 1995 and 2005, he was selected multiple times to participate in the Officina delle Arti (Arts Workshop) event held by CASAIDEA at the Rome Trade Fair, aimed at bringing together young designers and the world of crafts. In 1999, he was also selected to exhibit at the Abitare il Tempo (Living Time) event held in parallel to the furniture trade show in Verona.
After leaving the firm, he started a freelance professional career, entertaining relations with companies operating in the bathroom industry, and also spanning the fields of lighting, spas, wellness, and furniture accessories. For some clients, he also undertook art direction tasks, working on the image of companies by studying catalogues, product packaging, events and trade fair stands, and retail outlets. Thanks to his design experience and expertise, he established long and profitable partnerships with companies such as TREESSE Group, Ala Ceramica, Tecser-Onyx.
At the same time, having cultivated a passion for materials and process technology since his university years, which he further investigated through studies and direct experience, he filled positions such as chief R&D and product industrialisation officer, refining his skills over the years through hands-on experience in the field with top-level suppliers, improving his capacity to find effective and creative solutions to production problems.
Following the meeting with two young professionals, Enrico Secci and Simona Vidoni, he developed the TRIADE project, an experience that lasted until the end of 2010. This period was very productive both for the projects completed, including designing a chain of luxury stores for the bathroom sector in former USSR countries, and for the awards received, most notably the DESIGN INDEX 2007 by ADI Lazio for his “Wave” sanitaryware by Modellazione Ceramica.
Towards the end of 2010, he received another recognition from ADI Lazio with the selection of the GEN-X extended user bathtub, highlighted for the DESIGN INDEX award and also included in the publication of the DESIGN CODEX.
In 2011, he began a new chapter with the creation of the PAREA DESIGN firm and entered into new commercial agreements, including with MOCCI, a top partner for graphic and exhibition design, and the start of design and artistic consulting services with new companies.
He also continued his university teaching career, which he began in 2008 at RUFA – Rome University of Fine Arts, an applied arts academy offering Bachelor of Arts and Master of Arts programs, where he teaches packaging design and product design in the graphics and design courses.
