Multimedia Design & Creative AI

You will design physical and digital environments where immersive technologies, physical computing and artificial intelligence become new expressive languages. You will learn to orchestrate sound, video and interactivity to shape new sensory experiences, integrating artistic vision and multidisciplinary design expertise to drive innovation and respond to the challenges of Creative Studios and contemporary creative industries.

Second-Level Academic Diploma, equivalent to a Master’s Degree.

DURATION > 2 YEARS

LANGUAGE > ITALIAN

COURSE START > OCTOBER

CAMPUS > ROME

From idea to staging

The reference model is that of contemporary Multimedia Factories and Creative Studios, genuine hubs where aesthetic research meets cutting-edge technological production. In this context, you will gain mastery of the most advanced software and technologies, but above all the strategic vision and management skills required to coordinate complex projects and multidisciplinary teams.

Through a teaching approach that constantly integrates theory, laboratory activities and field experimentation, you will master the entire creative process. You will learn to confidently guide every single stage of the work: from the original conceptual idea to technical development, through to its translation into code, physical production and the final direction of immersive experiences capable of redefining the relationship between space, technology and audience.

CREATIVE CODING

You will combine the designer’s methodology with the agility of programming. You will learn not to see code as merely a technical tool, but as a fluid and generative material to be shaped, transforming it into a unique, conscious and limitless expressive language.

Study areas

CREATIVE AI AND GENERATIVE SYSTEMS

You will explore Artificial Intelligence as an asset within the design workflow for creation applied to sound, video, images and design. You will learn to integrate systems capable of reading environmental conditions and real-time data, allowing the output to transform and respond organically. You will be able to manage datasets, control machine learning algorithms and integrate generative systems into multimedia production processes, transforming data into a flexible material and dynamic narratives.

INTERACTION DESIGN AND EXTENDED REALITY (XR)

You will design “Phygital” ecosystems where physical and digital spaces converge. Through physical computing and the languages of augmented and virtual reality, you will learn to build multidimensional environments capable of responding to the presence and behaviour of the audience. From developing natural interfaces to creating immersive worlds, you will design systems in which the body becomes the central interface of the experience.

EXPERIENCE DESIGN AND AUDIOVISUAL NARRATIVES

You will apply design methodology to high-profile cultural and performative contexts. You will learn to reinterpret historical and artistic heritage through narrative installations and immersive museums. You will acquire the skills to direct the staging of audiovisual performances and adaptive digital sets, orchestrating light, sound and video within a coherent overall vision.

QUALIFICATION

Second-Level Academic Diploma equivalent to a Master’s Degree

120 CFA

FUTURE CAREERS

You will be prepared to work within Creative Studios and Multimedia Factories, innovative communication agencies and cultural departments, in roles such as:

Interaction Designer
AI & Generative Media Designer
Experience Designer
Creative Technologist
Multimedia Art Director
Digital Installation Artist
Exhibit Designer
Media Arts Project Manager

MAIN DISCIPLINES

Interaction Design
Extended Reality (XR)
Creative AI
Experience Design
Digital Video
Project Management

A study method designed for you

Studio fotografico con sfondo rosso: un ragazzo in maglietta bianca posa seduto, illuminato da un faretto, mentre due figure in primo piano appaiono in silhouette mentre gestiscono le luci e l'attrezzatura.

LEARNING BY DOING

In RUFA, you learn by doing. Alongside the solid foundation of a university-level education, you will develop a hands-on approach that allows you to work on real projects, experiment, and build immediately applicable skills. Each course helps you transform ideas into prototypes, artworks, videos, concepts, installations, or products.

Una relatrice con i capelli corti parla davanti a un pubblico in un'aula universitaria o una sala conferenze, mentre alcuni studenti in primo piano alzano la mano per fare domande.

EXTRA DIARY

Workshops, laboratories, exhibitions, talks, and collaborations with companies are an integral part of the learning experience. The classroom opens up to the professional world and becomes a space where you engage every day with professionals, creative directors, artists, and designers. This allows you to understand how the industry you want to grow in truly works.

Dettaglio delle mani di una persona che utilizza un tablet per interagire con il modello 3D di un abito rosso, mentre un'altra persona sullo sfondo registra la scena con uno smartphone.

RESEARCH AND CROSS-POLLINATION

Every discipline becomes a space for experimentation. RUFA encourages you to blend languages, visions, techniques, and tools, combining artistic tradition with technological innovation. Here, you can explore, experiment, create connections, and find your own creative identity.

Requirements

ITALIAN STUDENTS

Bachelor’s degree or equivalent qualification
Portfolio

EU AND NON-EU STUDENTS

First-cycle degree valid within the Italian education system
Portfolio
B2 certificate in the language of the course

Following admission, NON-EU students will be required to begin the procedure for obtaining a study visa.

Go to the International Students page

Study plan

The RUFA Two-Year Academic Diploma requires students to earn 60 academic credits for each academic year. To obtain the qualification, students must complete the entire study programme, earning a total of 120 CFA (Academic Credits).

Attendance is compulsory for all classes at RUFA’s campuses.

MODULE	CREDITS (CFA)	HOURS
Contemporary Art History and New Media	6	45
Digital Applications for Art – Creative AI 1	6	75
Multimedia Design 1	10	120
Interaction Design	6	75
Digital Video – Direction	8	100
Sound Design	6	75
Organisation and Production of Media Art	6	45
Multimedia Exhibition Design	6	75
Elective Subject	6	/

MODULE	CREDITS (CFA)	HOURS
Digital Applications for Art – Creative AI 2	6	75
Phenomenology of Contemporary Arts	6	45
Multimedia for Cultural Heritage – Experience Design	6	75
Multimedia Design 2	10	120
Interactive Systems – Extended Reality	8	100
Processes and Techniques for Multimedia Performance	6	75
Language and Interpersonal Skills, Internships, Workshops, Artistic Production, etc.	6	/
English	2	25
Final Project	10