The RUFA Talk series continues at the RUFA Milan campus with a new event dedicated to the relationship between creativity, large-scale events, and visual design. The meeting, titled “Wonder Ceremony. The Olympic Ceremony: the Greatest Ceremony in the World”, will offer an in-depth look at the design and creative construction of Olympic ceremonies.
What is the design of an Olympic ceremony? How can the vision of a country and a city be condensed into three hours, while maintaining the focus on the sporting aspect and making everything visible and tangible both for the audience in the stadium and for the global connected audience? The talk will explore these questions in light of the recent opening of the Milan Cortina 2026 Olympic Games, offering an insider’s perspective on one of the most complex and spectacular live entertainment productions at an international level.

