Upcycling, sustainability and new design genealogies: RUFA’s participation in We Will Design during Milan Design Week 2025.
RUFA to Design Week with Re-Designing Sustainability
RUFA took part in Milan Design Week 2025 as part of the We Will Design project, the experimentation platform promoted by BASE Milano, which this year explores the theme Making Kin, inspired by the thinking of Donna Haraway. The concept of kinship – unconventional relationships between humans, non-humans and more-than-humans – becomes an opportunity to rethink the relationship between design, environment and community. An invitation to build bonds based on conscious choices, affinities, shared interests and sensitivities, transforming kinship into an act of creative resistance.
Within an exhibition space shared with other international universities and design schools, RUFA presented Re-Designing Sustainability: Nuove Forme, Nuovi Materiali, a selection of innovative products developed through experimentation by students from the three-year Design and Sustainable Fashion Design programmes, under the guidance of lecturers Alessandro Ciancio, Paolo Parea and Gianluca Lera and with the contribution of Guenda Cermel, coordinator of the fashion programme.

RUFA students embraced the theme Making Kin by developing projects that reconsider the concept of interconnection and durability through the conscious use of waste materials and upcycling techniques. The collaboration with Petrozzi Design Srls, a leading company in plastics processing, made it possible to create prototypes that challenge the perception of plastic as a disposable material, transforming it into a durable and functional resource.
MONDRIAN CAT: gioco per gatti a parete
Designer: Clara Zeppetella
A refined balance between art and an everyday object. Mondrian Cat is a wall-mounted cat toy that allows the cat to interact with modern art through asymmetrical geometries. Designed to blend harmoniously into any domestic environment, this object combines aesthetics and functionality, offering an elegant solution for both owner and animal.



VOLUT: sgabello libreria
Designer: Gabriel Martino
VOLUT is a stool with a lacquered and curved steel seat, characterised by soft forms that evoke the elegance of an Ionic capital. The frame, composed of three metal elements that are not orthogonal to one another, also serves as a bookcase or magazine rack, offering a balance between aesthetics and functionality. The base is clad in fine Arabescato marble, whose grey veining adds a touch of luxury and refinement, making VOLUT a versatile furnishing accessory suitable for both indoor and outdoor environments.


WAVES: parete divisoria
Designer: Alessia Gobbi e Gaia Sacco
“WAVES” is a partition wall designed to give new life to industrial waste materials and to the environments in which it is placed. The aim is to renew spaces through a design that conveys creativity and imagination. The decoration recalls organic and fluid forms, creating the illusion of an element in constant movement and transformation.



RØRCHAIR: sedia in plexiglass
Designer: Lucrezia Cerbara
RørChair stems from the idea of lightness and vibrancy. Made with transparent and coloured Plexiglass tubes, this chair combines dynamism and transparency in an essential and contemporary design.



DOMINAZIONE: sedia
Designer: Arianna Davi
A provocative work that plays on the contrast between form and meaning. The backrest and seat reproduce the soft lines of a condom inside its wrapper, while the iron structure recalls seats used in medieval torture. The grid footrest is inspired by seating from that period, with four instruments attached to the corners that evoke torture or sadomasochistic practices. The seat, deliberately slightly uncomfortable, encourages brief use, making it ideal for quick breaks rather than prolonged sitting.



CONCEPT: chaise longue
Designer: Federico Fuschini
This chaise longue stems from a careful analysis of the market and user needs. The project is based on a modular and customisable design that allows buyers to choose finishes and aesthetic details. Thanks to a modular system, the structure lends itself to collaborations with different brands, allowing elements such as the memory foam support and the fabric band that binds the whole structure together to be customised. Made using advanced manufacturing techniques, the chaise longue is conceived as a timeless piece capable of adapting to different needs and environments.



ITERA: lampade da tavolo e da pavimento
Designer: Helena Litvinyuk
ITERA combines an industrial approach with a playful spirit, creating a design that recalls the iconic atmosphere of 1970s Italy while projecting it towards a sustainable future. Made predominantly from waste materials, these lamps are available in two versions – one longer and one more compact – and can be used as pendant, wall or table lamps.


RILEGNO: lampada a parete
Designer: Helena Litvinyuk
Developed as part of a competition promoted by the RILEGNO consortium, this project demonstrates through its simplicity how even a humble wooden crate can become creative material capable of generating new forms and functions. Simple, ancestral, rustic yet highly evocative. An object that, even without explanation, leaves the viewer free to imagine many possible thoughts and stories in which to lose themselves.

STENO: lampada da tavolo
Designer: Valentina Marino
A ghost from a bygone era, in which a filament generates light and comfort, giving life to STENO in its monolithic form, standing as a memory and sign of times that seem distant but were, in truth, only yesterday. Evolution, inventions and progress generate expectations and dreams, but it is the past that gives us the measure of the present. The deliberately rough concrete base further reinforces the idea of a temporal totem, an object that is more iconic than functional, discreet yet highly evocative.


HALO: borsa in Plexiglass
Designer: Leonardo Messina ed Elizia Cinquedita
The bag stems from the idea of capturing the essence of contemporary cities: dynamic, irregular and constantly changing. Inspired by the deconstructed forms of modern buildings, its irregular geometry recalls broken lines and unexpected angles typical of the dynamism of metropolitan areas. Plexiglass, the bag’s main material and 100% recyclable, interprets this architectural inspiration in a unique way. Its transparency recalls the glazed surfaces of urban skylines and allows it to play with light, which together with the movement of the Plexiglass plates creates reflections and shadows that change depending on the environment, recreating metropolitan dynamism. Thanks to the CALIGA artisan workshop, a centre of excellence in leather craftsmanship, for its fundamental support to the project.


