The RUFA Talk series continues with a new event dedicated to the relationship between storytelling, emotional fragility and digital languages.
The speakers will be Marco Maraziti, author, and Greta Pinto, illustrator, creators of the project Carpita a tutti, which has built a strong connection with its audience through a simple, direct and deeply human language.
The talk, titled “Carpita a tutti. How to turn inner content into successful digital stories”, will explore the process through which a personal intuition can become a story that resonates with a wider audience.
How does an authentic narrative take shape? How can complex emotions such as failure and vulnerability be transformed into content capable of reaching a broad audience? And what role do social media play today in shaping and sharing these stories?
Carpita a tutti is a narrative and illustrated project that gently explores the theme of failure and emotional fragility.
It stems from observing how we often take refuge in habits that protect us, even when they coincide with sadness.
Through short stories and essential imagery, the project invites us to reinterpret setbacks as necessary steps. It does not offer solutions, but rather a kinder perspective on what doesn’t work: a form of narrative tenderness designed to help us stand up again, once more.
During the talk, Marco Maraziti and Greta Pinto will explain how an inner intuition can be transformed into a story capable of circulating in the digital context. Topics will include writing, imagery and narrative rhythm, as well as the limitations of social media and how to use them consciously, without being overwhelmed by them.
The event represents an opportunity for students and young creatives to explore the relationship between storytelling, illustration and digital communication, understanding what makes a story stand out and remain memorable, and what instead makes it easily forgettable.