Cinema and New Formats Production

The Master in Cinema and New Formats Production is RUFA’s programme dedicated to the design and management of new audiovisual content. You will learn to transform an idea into a project capable of engaging with cinema, serial content, digital platforms and branded content, interpreting a constantly evolving industry.

TAUGHT IN
ENGLISH

CAMPUS
ROME

COURSE DURATION
12 MONTHS

COURSE START
JANUARY

A Master’s programme for bringing new stories to life

You will follow the development of an audiovisual work, from concept to pitch, through to production and launch. You will work across different formats, learning how to engage with authors, broadcasters, platforms and audiences.

CLASS HOURS
500

INTERNSHIP HOURS
250

VISITING PROFESSORS
+ 20

CULTURAL PARTNERS
+ 100

Master’s objectives and skills

You will acquire the tools to assess the creative, economic and legal feasibility of an audiovisual project. You will learn how to build budgets and strategies, manage rights and funding, coordinate teams and processes, and present content to partners, broadcasters and investors.

QUALIFICATION

First-Level Academic Master’s Diploma
60 CFA

FUTURE CAREERS

  • Film and Audiovisual Producer
  • Creative Producer
  • Executive Producer
  • Production Manager
  • Production Executive
  • Production Supervisor
  • Production Secretary
  • General Organiser
  • Audiovisual Project Development Manager
  • Marketing Manager for the Audiovisual Sector
  • Acquisitions and Sales Manager
  • Project Coordinator for Audiovisual Productions

MAIN DISCIPLINES

  • Branding
  • Audiovisual Production and Management
  • Creative and Production Development of Formats
  • Pitching and Presentation to Broadcasters
  • Distribution and Market Strategies
  • Legal Aspects and Funding for Audiovisual Production

A 12-month experiential programme

The course includes 500 hours of teaching and 250 hours of curricular internship, organised into consecutive modules with real-world projects in collaboration with museums, galleries and cultural institutions.

Attendance is compulsory.

Applications are currently open for entry in January 2027.

SUBJECTSECTSHOURS
Production methods and techniques of cine-audiovisual production for films with a focus on client management, budgeting, project management, and general production organization.
10125
Regulatory framework and legal practices related to intellectual property rights and copyright in the cine-audiovisual sector, in particular in the case of international co-productions.
860
General management and production techniques for independent films and series, with a focus on distribution strategies, fund raising and crowdfunding practices, and submission to contests and festivals.
8100
Methods and practices related to the production of TV series and other serial works distributed through TV broadcasters and streaming platforms with a focus on audience design and pitching techniques.
8100
General management methods and production techniques for emerging formats, advertising and branded content with a focus on audience engagement, talent discovery and management and omnichannel strategies involving social media.
8100
10250
8/
Total Credits6

Labs and project work

During the programme, students explore:

  • Creative development of audiovisual formats (films, TV series, documentaries, web series, branded content);
  • Pitching and presentation techniques for broadcasters and digital platforms;
  • Production management: planning, budgeting, logistics and coordination;
  • Audiovisual distribution and marketing;
  • Legal aspects: copyright and intellectual property;
  • Funding and international co-productions.

The programme culminates in the development of concrete projects and the creation of a professional portfolio aligned with the needs of the global audiovisual market.

Internships and partnerships

The RUFA Master’s programme offers an extensive network of collaborations with more than 100 partners from the film and television production industry, including: Ballandi, Banijay, Bartleby Film, Bibi Film, Cattleya, Creative Nomads, Fandango, Groenlandia, ITV Movie, Lucky Red, Minerva Pictures, Viola Film, Vivo Film, Teatro Eliseo and Writers Guild Italia.

Students have the opportunity to complete a 250-hour curricular internship with partner companies, putting the skills they have acquired into practice and building concrete professional connections.

Admissions, Documents, Fees and Financial Support

Admission to RUFA first-level Academic Master’s programmes requires a three-year Academic Diploma under the new system, a four-year Academic Diploma under the previous system, a university degree, or another qualification obtained abroad and recognised as suitable by the Academy in accordance with international agreements.

Admission is based on an entrance assessment designed to evaluate the applicant’s motivation and suitability for their chosen course of study. The application must include a curriculum vitae, a personal statement of at least 500 words, and proof of English language proficiency at B2 level or above. Applicants may also submit a portfolio, a summary of their dissertation, or any other relevant documents demonstrating their skills and experience.

The entrance assessment consists of a motivational interview, which may include the presentation of a portfolio of work, projects and/or any other documentation considered useful for admission. The interview may also be conducted online.

ADMISSION TO THE ENTRANCE EXAMINATIONS

Applications for admission in January 2027 are now open.

ADMISSIONS

  • Online Application Form
  • Copy of an identity document and Italian tax code (for Italian applicants only).
  • Upper secondary school diploma, original copy or self-certification – Download the template
  • CV
  • Personal statement
  • Portfolio or other documents (optional)

ENROLMENT

  • Online enrolment application
  • Two passport-sized photographs
  • Receipt of payment of the enrolment fee
  • English language certificate or other proof of English proficiency at B2 level, required for all students
  • For non-EU students: a study visa/residence permit is required in order to attend academic programmes
  • For international or Italian students who obtained their qualification abroad: a Declaration of Value issued in the country where the qualification was awarded, or Statements of Verification and Comparability issued by CIMEA.

For each Academic Master’s programme, RUFA offers two scholarships to Italian and international students enrolling on any Academic Master’s programme.

For each programme, RUFA awards one scholarship covering 50% of the tuition fee and one scholarship covering 30%. The amount is deducted directly from the tuition fee. Scholarships are awarded on the basis of academic and artistic merit.

A panel of experts assesses scholarship applicants by considering the strength and consistency of their academic profile, dissertation, portfolio, projects submitted and, where applicable, the outcome of the interview.

Applications for a scholarship must be submitted at the same time as registration for the entrance assessment by selecting the relevant option when completing the form.

RUFA believes in the value of accessible and inclusive education. For this reason, it supports students experiencing financial hardship or coming from diverse backgrounds by offering solutions designed to facilitate access to academic programmes and help every talent build their professional future:

12-month interest-free payment plan (Terms and Conditions);
• “Per Merito” student loan, which requires no guarantor for students who are up to date with the requirements of their chosen programme;
€2,000 fee exemption for students with a certified disability of over 66%;
5% reduction for payment in a single instalment by 31 January (Italian nationals only);
10% reduction for enrolled siblings;
20% reduction for RUFA graduates.

Lecturers

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