I’m Camilla, I prefer Cam, but deep down I simply am.
Positive, attentive and curious. Curious. Extremely curious. I am always questioning the world out there and also the one in here. Nolan is a great friend of mine. I am always putting obstacles in the way, but only on the field. I play field hockey. LOL. Streetwear runs through my veins. I am flesh, bones and sneakers.
My passion for visual design has grown over the years along with my hunger for knowledge. I love condensing the complexity of a message into just a few elements: minimalism filled with meaning, where the reason behind every sign is fundamental. visual design begins where words end.
I am also a photographer: I love hidden details and geometries. Perhaps because my city, Rome, offers a new discovery around every corner. Perhaps because my home looks like a Wes Anderson set. Perhaps because my grandfather was a photographer. Perhaps for all these reasons.
I AM. A social dynamic brand
I AM is a social brand that does not discriminate, divide or categorise. A brand based on people that develops across three levels: institutional, personal and collaborative. A single voice that speaks. In the name of solidarity, equality and diversity at the same time. In the name of the inalienable right to exist that belongs to every person.
I AM is a recognisable, changing, dynamic brand. One that changes.
It changes with people. It changes with companies. It changes with us. Because how can something static and still represent people and companies? How can something static and still represent all the people who exist, each different from one another, constantly changing from one moment to the next? It cannot.
