Flavia Softa was born in a small town in Umbria, somewhat by chance, and grew up in Rome.
She has always cultivated a great passion for art and literature and, at the same time, a strong curiosity for scientific disciplines and technology, a combination that led her to study and experiment in the field of design.
She began her studies with a Bachelor’s Degree in Industrial Design at La Sapienza Università di Roma, moved to Turin to continue her studies with a master in Interior, Exhibit and Retail Design at the Politecnico di Torino, and finally obtained a Master’s Degree in Visual and Innovation Design with an experimental thesis on museum visitor pathways.
For her, words are a great source of inspiration in design; they are a guide, a means of reaching a meaning.
She began gaining professional work experience in 2018, collaborating with Bodino srl, Cappelli Identity Design, BCV associati, Page Service and Vertigo Design.
OUT – L’arte di perdersi
The project stems from a reflection on people’s behaviour towards museums. The aim is to bridge the gap between museum and society, helping people understand how necessary art is and that there is no need to be an expert in order to interpret or judge it.
OUT provides a personalised experience: the focal point of the service is a labyrinth-shaped space in which digital replicas of works from local museums will be displayed. These will be rearranged according to different themes, always providing a different key to interpretation. Each visitor will be able to choose their own path, guided by emotions and sensations, save works using a badge and, through this, receive a recommendation for a work that best represents their journey. They will then have the opportunity to see the original in the museum and explore it further through the app.
In this way, the gap between museum and society is broken down, allowing people to find their bearings, discover art and understand themselves.
