Academy

Design Management

When Generative AI Meets the ICCs

RUFA will host a series of events organized by Associazione Civita and Fondazione Kainòn ETS, entitled “When Generative AI Meets…”. The meetings – held in person at RUFA’s Milan campus and Civita’s spaces – aim to explore the impact of GenAI (Generative AI) on the creator economy through theoretical reflections, debates, and hands-on workshops.

The series of events “When Generative Artificial Intelligence Meets…” seeks to investigate how GenAI is transforming the creation of cultural and creative content, highlighting both opportunities and potential risks. Through moments of reflection and dialogue, the program will explore new scenarios where companies and nonprofit organizations can collaborate by adopting an open innovation approach to support public institutions and develop sustainable business models. At the same time, it aims to provide a platform for dialogue between institutional stakeholders, tech companies, and industry experts, fostering the exchange of experiences and skills.

The first event will take place on June 16 at 6:00 PM at the headquarters of Associazione Civita (Piazza Venezia, 11), with the session “When Generative AI Meets…CCIs: impacts on the world of cultural heritage and visual arts.”

 

PROGRAM

Introduction by:
SIMONETTA GIORDANI
Secretary General, Associazione Civita

Moderator:
EMANUELA TOTARO
Secretary General, Fondazione Kainòn ETS

Speakers:
MARTINA LASCIALFARI
Director General, Fondo per la Repubblica Digitale

ALESSANDRO BOLLO
Director, Museo Nazionale del Risorgimento Italiano

MASSIMO STERPI
Lawyer, Partner, Head of IP & New Technologies
Studio Gianni\&Origoni

LEONARDO PETRUCCI
Artist, RUFA Lecturer

Register for the event