Photographic images for film and new media


Open registrations

Every new multimedia content is nowadays communicated and developed around images and photography. Advertising campaigns, offline communication on traditional media and online communication on new media require an increasingly specific knowledge of visual and photographic language. With the advent of new technologies and artificial intelligence, it has become crucial for image and communication professionals to know the mechanisms and peculiarities of visual language.

“Non colui che ignora l’alfabeto,
bensì colui che ignora la fotografia
sarà l’analfabeta del futuro”

Walter Benjamin


Today’s professionals already deal with photographs and images outnumbering text on a daily basis and in the future this trend will become more and more established. Teaching how to manage, order, validate, create and read images and photography represents the challenge of the new ADVANCED TRAINING COURSE IN PHOTOGRAPHIC IMAGING FOR FILM AND NEW MEDIA, promoted by Leica Akademie Italy per RUFA.

RUFA_1440x600_CORSO LEICA__0013_PromoCorsiBase
RUFA_1440x600_CORSO LEICA__0012
RUFA_1440x600_CORSO LEICA__0014
RUFA_1440x600_CORSO LEICA__0015
RUFA_1440x600_CORSO LEICA__0016
RUFA_1440x600_CORSO LEICA__0017
RUFA_1440x600_CORSO LEICA__0018
previous arrow
next arrow




The HIGHER TRAINING COURSE IN PHOTOGRAPHIC IMAGERY FOR CINEMA AND THE NEW MEDIA is aimed at photographers, filmmakers, content producers, art directors, artists, designers and communication and marketing experts who wish to acquire or improve their skills in the field of image production, communication and promotion of the film industry and new media, photography, streaming and advertising campaigns.

The course lecturers were selected from among the most important and distinguished figures in the field of photographic image and new media: Simona Antonacci, Chiara Bardelli Nonino, Maurizio Beucci, Stefano Bianchi, Collettivo Alterazioni Video, Simona Ghizzoni, Claudia Ioan, Miguel Lombardi, Alessandra Mauro, Stefano Mirabella, Francesco Monico, Eolo Perfido, Lorenzo Razzino, Alessandra Romagna, Jacopo Santini, Emiliano Scatarzi, Stefano Schirato, Toni Thorimbert, Jacopo Tommassini, Giovanni Troilo.

The choice of course content is intended to define a broader concept of teaching effectiveness, encompassing common characteristics of teaching considered effective in different disciplines, supplemented by direct work experience and specific case studies. In addition to competence in the subject content, all lecturers are confirmed by their success stories within the world of photography and communication through images.

RUFA headquarters in Via Libetta, 7 – Rome



Leica Akademie Italy, together with its experts and lecturers and RUFA’s expertise, aims to fill a training gap within an ever-expanding field that is increasingly crucial to the success of the professions of the future.

The course, developed through 240 lecture and study hours spread over 12 weeks, through a dynamic formula that alternates classroom and online lessons, allows students and professionals to complete the curriculum according to an agile schedule:

• Wednesday from 18:30 to 20:30 – webinar

• Thursday from 18:30 to 20:30 – webinar

• Friday from 14:00 to 20:00 – in presence

• Saturday from 9 a.m. to 1 p.m. and 2 p.m. to 7 p.m. – in presence

At the end of the course, the participant will acquire and perfect skills in the language of photography and storytelling through images (storytelling, editing, composition); in the practical and organisational aspect of image creation for communication; in the production of videos, documentaries, advertising campaigns and marketing images; in the production of exhibitions, photo books and publications; in the management of specific formats and media for the photographic image.
The certificate of attendance is issued upon attendance of 80% of the scheduled lessons, for a possible recognition of 10 CFA

The course starts in September and ends in December.
Applications are currently open for September 2024.


11/09/2024 – 18h30-20h30 – in presence/online

1.1 – 12/09/2024 18h30-20h30 – online

1.2 – 18/09/2024 18h30-20h30 – online

1.3 – 25/10/2024 14h00-20h00 – in presence

The project is a narrative, consistent in its chosen content and formal aspects. The narrator must develop a language capable of highlighting, analysing and conveying the chosen theme through precise formal, compositional and selection or sequence choices. If, as Michel Foucault said, the verb is the element that guarantees direction and sense to verbal discourse, the search for the “verb”, i.e. what binds one image to another, transforming fragments into coherent elements of a whole, is what gives voice and sense to the project. Thereforè the photographer’s real interest in the subject matter and the identification of a working method functional to the object are fundamental. To this end, the study of how the dilemma of the “project” has been tackled by great photographers of the past and present is essential. The course, conceived in such a way as to be able to provide in a reasonable amount of time a theoretical and practical knowledge of the meaning and structure of a project and of the great variety of examples in particular fields of photography (art, cinema, documentary, experimental), aims to give clear and effective ideas through group work, recourse to the examples offered by ‘classic’ and contemporary photography and, finally, direct work on the realisation of a project under the supervision of the teacher and its critical analysis in the group.


13/09/2024 – 14h00-20h00 – in presence

The ‘Photography in Cinema’ module offers an in-depth overview of the crucial role of photography in filmmaking. Through a guided theoretical course and the screening of specific documents, participants will explore the fundamental elements of visual composition and techniques for communicating emotions through images. The various styles and approaches to film photography will also be analysed, with a particular focus on how photography contributes to the narrative and message of the film. Participants will have the opportunity to put their acquired knowledge into practice through practical exercises and photographic projects, guided by Jacopo Tommassini.


14/09/2024 – 09h00-19h00 – in presence

21/09/2024 – 09h00-19h00 – in presence

The “Self-Portrait Photography and Self-Image” module is an intimate journey of self-discovery through the art of photography. Starting from the consideration that the communication of self-image is at the basis of social network communication and that it must be understood and analysed in order to acquire awareness on the use of new media. Together with Simona Ghizzoni we will explore the dynamics of representation (and the practical ones) that are activated or concealed within the self-portrait and the self-timer. Through practical workshop activities and a theoretical introduction, we will learn how to communicate our identity, emotions and stories through the self-portrait. We will also explore the role of self-representation in the age of social media and authenticity in self-image. In addition to technical photography, we will also explore the psychological aspect of self-portraiture, examining how self-reflection and awareness can influence the creative process. Participants will have the opportunity to express their own unique view of the world and of themselves through a personalised photographic project, with the support and guidance of the lecturer.


19/09/2024 – 18h30-20h30 – online

The module ‘Composition in the Photographic Image’ with Stefano Mirabella offers essential tools for perfecting the aesthetic analysis of images. We will explore the fundamental principles of composition, such as the rule of thirds, colour balance, perspective and depth of field. Through practical lessons and case study analysis, we will learn how to use these elements to create (or select) dynamic and engaging images. We will also examine framing and angle techniques to emphasise the subject and communicate emotion. The module will also include practical sessions in which participants will have the opportunity to apply the techniques learnt, receiving personalised feedback from the lecturers. In addition, we will explore how content is expressed through form, which in turn becomes content in the image society. Upon completion of the module, participants will be able to create and recognise visually appealing and well-composed images, thus enriching their photographic language.


20/09/2024 – 14h00-20h00 – in presence

25/09/2024 – 18h30-20h30 – online

27/09/2024 – 14h00-19h00 – in presence

09/10/2024 – 18h30-20h30 – online

10/10/2024 – 18h30-20h30 – online

23/10/2024 – 18h30-20h30 – online

24/10/2024 – 18h30-20h30 – online

20/11/2024 – 18h30-20h30 – online

The History of Photography course offers an in-depth analysis of the evolution of this art form from its origins to the present day. We will explore the milestones of photography, from the invention of the camera obscura in the 17th century to the first photographs of the 19th century by pioneers such as Daguerre and Fox Talbot. We will analyse the transition from black and white photography to the first colour images and the revolutionary impact of digital cameras in the 21st century. We will study the artistic movements and key figures that have shaped the world of photography, such as the documentary photography of Jacob Riis and Lewis Hine, the surrealism of Man Ray and the conceptual experiments of Cindy Sherman. We will also examine the influence of photography in the socio-political and cultural context, including its role in social change, contemporary art and the digital age of social media. Finally, we will analyse current trends and challenges that photography faces in the contemporary world.


28/09/2024 – 09h00-19h00 – in presence

The “FORMATS, SCREENS, PROPORTIONS” module with Lorenzo Razzino offers an in-depth analysis of film, television and photographic formats and the implications they have on the image. We will explore the history and evolution of different formats, from cinema film to contemporary digital standards, including aspect ratio variations such as 4:3, 16:9 and 21:9. We will analyse how these formats influence image composition, visual narrative and viewer experience, both on the big screen and on digital and streaming platforms. We will also study the challenges and creative opportunities offered by different formats, examining case studies and practical examples from film, television and photography. Participants will gain an in-depth understanding of formats and proportions and will be able to apply this knowledge in their creative work, thus enriching their ability to communicate through images.


02/10/2024 – 18h30-20h30 – online

03/10/2024 – 18h30-20h30 – online

The module ‘Photo Editing: Images and the Sequence’ explores photo editing techniques and the importance of sequence in organising images. We will explore the basics of photo editing, with a specific focus on the conceptual aspect of editing, focusing on the selection and arrangement of images to create coherent and engaging visual narratives. We will study how the sequence of images can influence the viewer’s perception and effectively communicate a message or story. Through practical examples and specific case histories, participants will learn how to work with images creatively and strategically, developing essential skills for the presentation and visual evaluation of art projects, photographic portfolios or visual narratives. By the end of the course, participants will have gained a solid understanding of photographic editing practices and will be able to create image sequences that communicate effectively and engagingly.


04/10/2024 – 14h00-20h00 – in presence

The course aims to explore the intersection between the visual image and text, teaching how words can complement, expand or reinterpret the meaning of photographic images. Students will learn how to select images that tell a story, how to write effective captions, accompanying texts and narratives that enhance the photographs, and how to use text to guide audience interpretation.

05/10/2024 – 09h00-19h00 – in presence

The Authorial Photographic Portrait lecture explores the marriage of photography, publishing and fashion through an in-depth analysis of the portrait as a creative expression and communicative tool. We will examine the role of the author in the creative process of the photographic portrait, analysing how artists interpret and convey the identity and personality of their subjects through images. Through case studies and practical examples, we will explore how the authorial portrait influences and is influenced by trends and cultural values in the fashion and publishing industries. Through lecturer Toni Thorimbert’s decades of experience, we will also discuss the impact of authorship in defining the visual narrative of magazines, advertising campaigns and editorial projects, examining how photographers’ work influences the aesthetics and message of brands and publications. Finally, we will reflect on the challenges and opportunities artists face in pursuing an authorial approach in the context of fashion and editorial photography, exploring how to maintain authenticity and creative coherence in an environment often subject to commercial and market pressures.


11/10/2024 – 14h00-20h00 – in presence

The Photographer and Scene Photography module explores the crucial role of the photographer in the creation of iconic and evocative images for film and advertising. We will analyse the differences between set photography in the film and advertising context, exploring the specific techniques and challenges associated with each sector. We will study how the photographer works closely with directors, art directors and designers to capture the essence of a scene or product through image. We will also examine the creative process behind the creation of advertising campaigns and digital film posters, exploring how photography can influence the image of a film or product. Through case studies and practical examples, participants will gain an in-depth understanding of the techniques and strategies used by scenic photographers to create images that should capture the attention of the audience while contributing to the visual narrative and commercial success of a film or advertising project.


12/10/2024 – 09h00-19h00 – in presence

09/11/2024 – 09h00-19h00 – in presence

The module ‘The Commercial Portrait’ in the context of film and new media explores how portrait photography is used to promote films, television programmes and digital content. We will analyse the specific techniques used in commercial portraiture to communicate the personality of characters and capture the attention of the audience. We will also examine the crucial role of commercial portraiture in creating brand images for actors, directors and film products. We will study how commercial portraiture has evolved in the age of new media, including case studies and digital branding strategies and online advertising campaigns by lecturer Eolo Perfido. After a theoretical introduction, through photographic practice, participants will gain an in-depth understanding of best practices in commercial portraiture, including lighting, composition and post-production techniques used to create engaging and persuasive images. The class will also explore how commercial portraiture can be adapted and optimised for digital and social media platforms, contributing to the success and visibility of a film project or brand in the digital age.


16/10/2024 – 18.30/20.30 – online

17/10/2024 – 18.30/20.30 – online

18/10/2024 – 14.00/20.00 – in presence

The course highlights the unique responsibilities, skills and interaction between these three key roles in film and television production. How the director’s vision is transformed into visual reality, location selection, set creation, and photography planning. The importance of synergy between the director, art director, and cinematographer to create a visually coherent and stimulating environment.


19/10/2024 – 9.00/19.00 – in presence

13/11/2024 – 18.30/20.30 – online

14/11/2024 – 18.30/20.30 – online

15/11/2024 – 14.00/20.00 – in presence

A course in ‘Photographic Documentaries’ is designed to explore the powerful medium of photography as a means of narrating and documenting reality. This course provides an overview of the techniques, strategies and ethics of creating photographic documentaries that tell meaningful stories through images.


26/10/2024 – 9.00-19.00 – in presence

The module aims to explore the intersection between the visual image and text, teaching how words can complement, expand or reinterpret the meaning of photographic images. Students will learn how to select images that tell a story, how to write effective captions, accompanying texts and narratives that enhance the photographs, and how to use text to guide audience interpretation.


07/11/2024 – 18.30-20.30 – online

This course explores image theory through an interdisciplinary analysis of images in visual culture. Students will examine images as a means of communication, artistic expression, and representation, evaluating their impact on society and individual culture. The course will cover the history, philosophy, aesthetics and criticism of images, providing students with the tools to analyse and interpret images in various contexts.


16/11/2024 – 9.00/19.00 – in presence

The module ‘Photographic Exhibition: Setting up an Exhibition’ offers practical guidance on how to set up and curate a photo exhibition. The basic steps of preparation will be examined, from the selection of images to the choice of theme and location. The different options for presenting photographs, such as framing, installation on panels or digital media, will be studied, taking into account the environment and the intended audience. Logistical and technical aspects will also be analysed, including lighting, spatial layout and visual education, to create an engaging experience for visitors. Promotion and communication strategies to attract audiences and gain visibility for the exhibition will be explored. Through the analysis of successful photo exhibitions, participants will acquire practical skills to successfully organise and realise a photo exhibition, thus preparing them for professional roles in the arts and culture.


08/11/2024 – 14h00-20h00 – in presence

21/11/2024 – 18h30-20h30 – online

This module analyses the narrative and documentary power of this film genre in exploring stories related to photography and its protagonists. We analyse docufilms made by Giovanni Troilo for SKY (‘I Fotografi’ series) that recount the lives and work of famous Italian photographers, exploring the narrative techniques used to convey the importance and impact of photography in society. We also study documentaries that explore topics such as photo journalism, social documentation and the history of photography. Challenges and responsibilities in dealing with sensitive photographic stories are examined, as well as how docufilms can educate and raise public awareness of photography as a tool for storytelling and testimony. Finally, the role of docufilm in preserving and enhancing historical and cultural memory through photography is reflected upon.


22/11/2024 – 14.00/20.00 – in presence

23/11/2024 – 9.00/19.00 – in presence

The course offers a deep immersion in the art of capturing and interpreting the landscape through the photographic lens. It develops a holistic approach to landscape photography, combining technique, artistic expression and environmental awareness. The course will focus on the ability to ‘read’ the landscape, encouraging participants to develop a personal vision and tell stories through their images. The role of the photographer in representing and preserving natural environments will also be discussed, with a focus on photography as a tool for ecological awareness.


27/11/2024 – 18.30/20.30 – online

28/11/2024 – 18.30/20.30 – online

The module on image marketing explores the crucial role of images in the marketing and communication strategy of companies. It analyses how images influence brand perception, audience engagement and consumer purchasing decisions. Different forms of visual marketing are studied, including advertising, social media campaigns and branding, examining how images are used to communicate values, emotions and corporate identity. Photography, graphics and design techniques used in visual marketing are explored, and case studies of successful campaigns are analysed. The importance of visual consistency and authenticity in brand image is also discussed. Through practical case studies, participants will learn how to evaluate image strategically to promote a brand or product, developing essential skills in the field of visual marketing.

LECTURER: ALESSANDRA ROMAGNA – Head of Marketing of Leica Camera Italia

29/11/2024 – 14.00/20.00 – in presence

04/12/2024 – 18.30/20.30 – online

05/12/2024 – 18.30/20.30 – online

The module on working in documentary film production offers an in-depth look at the different figures involved in the creation of documentary films. Key roles such as director, producer, cinematographer, editor and researcher are explored, analysing the responsibilities and skills required for each position. The stages of the documentary production process from pre-production to post-production are studied, highlighting the challenges and opportunities encountered along the way. Interview, research and storytelling techniques used to create engaging and informative documentaries are also examined. Through case studies and the direct testimony of lecturer and filmmaker Emiliano Scatarzi, participants will gain a practical understanding of the behind-the-scenes work in documentary filmmaking, preparing them for a career in audiovisual production.


06/12/2024 – 14.00-20.00 – in presence

This module offers critical tools for understanding and evaluating a photographic exhibition. The exhibition layout is explored, analysing the sequence and organisation of the works, and how it influences the viewer’s enjoyment and interpretation. The concept of the colophon is explored, examining the presentation of technical and conceptual details of the exhibition, such as the title, curator, information about the works and credits. The captions of the exhibited works are also analysed, exploring their role in the contextualisation and interpretation of the images. Writing techniques for images are studied, including description, analysis and narration, to effectively communicate concepts and emotions through accompanying text. Through the analysis of significant photographic exhibitions and the exercise of critical writing, participants will develop critical and analytical skills to interpret and communicate the meaning and effectiveness of a photographic exhibition.


Access to the Advanced Training Course in Photography for Film and New Media requires knowledge and/or training in the area of photography, film and audiovisuals. Candidates coming from previous studies in the humanities, economics and science with an adequate knowledge and practice of photography are admitted.
Applicants must have a B1-B2 level knowledge of the Italian language. International students may submit their final project in English. No language certification is required; knowledge of the Italian language will be assessed during the motivational interview.
Admission is by means of an entrance test, aimed at understanding motivation and verifying aptitude to undertake the chosen course of study. The application for admission must be accompanied by a personal Curriculum Vitae and a Portfolio, both in PDF format.


Students must have their own laptop with the necessary word and image processing programmes
The cameras for the workshop lessons are provided free of charge to the students by Leica.


Applications can be submitted throughout the year and will be considered on a first-come, first-served basis. To participate in the September 2024 admission, applications must be completed by 9 August. The admission assessment includes an interview.


Photocopy of identity document

For further information and to send documents, please contact:

The cost of the course is €5,490 to be paid as follows.

• In one lump sum by 9 August 2024, with a 5% reduction
1) via Bank Transfer to: Rome University of Fine Arts S.r.l.
IBAN: IT29D0306905048100000012207, BIC CODE (Swift): BCITITMM
Indicate as the reason for payment: your first and last name and the name of the course
2) by cheque or directly in cash at the administrative office.

• 3 rates (the first at the time of registration; 30 September; 31 October);
• It is possible to finance the registration fee in 6 or 12 interest-free instalments through a credit institution affiliated with RUFA.

If a student chooses to complete the tuition payment by 30 April 2024, he/she will be entitled to a 10% reduction Early Bird reductions cannot be combined with scholarships and/or other financial aid.

RUFA offers 2 scholarships of €1500 each to Italian and international students, awarded on the basis of academic and artistic merit.
A commission of LEICA and RUFA experts will evaluate the candidates for the scholarship taking into account the strength and coherence of the academic and/or professional profile, the portfolio, the outcome of the possible interview.
Applications must be sent by email no later than Friday 24 May 2024 to with the following subject heading: Application “Name and Surname” Advanced Training Course in Photography, and contain in attachment the candidate’s CV, portfolio and a letter of presentation of max 500 words. Applicants will be notified by Friday 7 June 2024.

Companies and collectives interested in enrolling their professionals can take advantage of facilitations and discounts. For information contact and book an interview.






    Confermo di aver preso visione della Privacy Policy resa disponibile e acconsento a ricevere le informazioni richieste a RUFA Rome University of Fine Arts. / I confirm that I have read the  Privacy Policy and agree to receive the requested information from RUFA Rome University of Fine Arts.*

    Accetto di ricevere altre comunicazioni da RUFA Rome University of Fine Arts (es. Borse di studio, eventi e workshop). / I agree to receive other communications from RUFA Rome University of Fine Arts (e.g., Scholarships, events and workshops).

    Leica Akademie Italy and RUFA will make every effort to ensure that the lessons run smoothly as scheduled. However, in the event of unforeseen circumstances or force majeure, the programme may be subject to change. Leica Akademie Italy and RUFA will manage the variations in such cases in order to achieve the regular achievement of the learning objectives of the Higher Education Course.