Visual and Innovation Design ❯ ITA


MA | Visual and Innovation Design


You will perfect your knowledge reaching the very heart of communication design, learning to master the areas of visual design, from advertising and the highly structured world of multimedia communication, bringing together in these areas design techniques and digital innovation.


Visual Design, a new frontier in project design and coordination.

The Master of Arts Degree Program in Visual and Innovation Design is a two-year art specialization designed to launch designers beyond the boundaries of traditional graphic design limitations.The course provides training and preparation for students to competently create visual communication, using a blend of multimedia design, visual design and advertising skills.Thanks to quality, specialized training, RUFA’s Visual and Innovation Design Course provides students, who have already completed a three-year Degree in Communication, Design and Fine Arts, the additional cultural and technical tools needed to enter into the current job market successfully.

Visual Designer as director of communication.

Using vision, design and multimedia skills, the Visual Designer is the ‘problem-solver’ of modern communication, able to combine the creative role with that of a technical expert and strategic designer.
The Visual Designer needs to know how to work with new ways of communicating, offering concrete and ‘do-able’ solutions, creating and directing the entire communication platform.
The educational and practical approach is oriented towards the connection between design technique and innovation, through the interaction between traditional media and new media born from the digital revolution.

Launched into the professional job market.

The MA in Visual and Innovation Design includes a wide-variety of internship, training and work-study opportunities. These ‘real-life’ experiences help to create evolved professional profiles that are ready to enter into different work contexts thanks to their creative talent, and their concrete and proven design abilities using multimedia, technical and technological knowledge and skills.
The course builds up professionals that are highly specialized, that can find work opportunities in advertising agencies and visual design studios, in companies where large-scale communication design projects are created and in all of the real-life situations in which visual and interaction design skills are required.

The new horizons in communication design.

The Visual Designer student is ahead of the times, he/she learns to recognize and interpret visual language and signals and respond by anticipating contemporary trends with professional competence.
With solid technical and creative skills, designers in the Visual and Innovation Design course at RUFA learn to dominate the language and techniques of design, advertising and multimedia, essential in working in the field of visual design.
Becoming a Visual Designer includes gaining a solid understanding of the psychological, cognitive and perception mechanisms that form and inform communication methods. The future opportunities of a Visual Designer include traditional fields (graphic design, advertising, corporate branding and communication, product design and packaging, expo design and display) and new multimedia fields (digital publishing, interaction design, dynamic brand and identity, motion graphics, sound design, user experience, information and interface design).

Competent, specialized and ready.

The two-year Visual and Innovation Design Course at RUFA is part of the Department of Design and Applied Arts, the section of RUFA academic studies that provides a high-level of specialization and technical preparation, setting high standards of academic and design learning year after year. By graduating in Visual and innovation design you will be able to become: Visual designer, Art director, Copywriter, Social media manager, Web designer, Information designer, UX designer UI designer, Exhibit designer, Interaction designer, Brand manager e Type designer.

International partnerships

Among the important partnerships of the Academy for the course of Visual and Innovation Design the one with SVA – School of Visual Arts in New York stands out. Thanks to the agreement between the two university institutions, a full – immersion training course has been structured that allows, every year, a delegation of RUFA students to spend ten days in the prestigious American school, combining research, study and design work. The students live in close contact with a stimulating and exciting reality, using SVA laboratories, study rooms and equipment in the heart of Manhattan, meeting designers and professionals and perceiving the different production methods and didactic approaches. For more info visit Tracks of Freedom page.

The Academic Master of Arts is equivalent to a University Master Degree.

*The course is available only in Italian.

Coordinator: Mario Rullo
Tutor: Antonio Pace
Lecturers: Agnese Angelini, Emanuele Cappelli, Aureliano Capri, Nicola Di Cosmo, Stefano Dominici, Mario Fois, Renato Fontana, Andrea Nicosia, Antonio Pace, Mauro Panci, Federico Parrella, Ely Rozenberg, Mario Rullo, Claudio Spuri, Francesco Ugolini, Maria Cristina Vitelli.

Brochure Download 2020/2021PROGRAM REGULATIONS




Download the annual planning 2020/2021


Suggested training programme

Total credits120
I YEARVisual and media culture645
Art direction for ADV450
Social marketing225
Unconvetional advertising225
Digital copywriting225
APP design8100
Visual design 110125
Information design8100
Brand design e dynamic identity8100
Advertising photography675
Language skills - Internships - Workshops4/
II YEARDigital animation techniques and visual effects675
Web design and user experience675
Visual design 210125
Wearable technology675
Multimedia exhibit675
Interaction design675
Elective educational activities675
Language skills - Internships - Workshops4/

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