Graphic Design

TAUGHT IN ITALIAN ❯

Signs around you.

You will play a key role in all of the visual communication projects, from publishing to unconventional marketing, from corporate identity to advertising, from signposting to promotions.

 

The Graphic Designer plays a key role in all projects that involve visual communication. From publishing to packaging, corporate identity to exhibits, signage to advertising. Graphic Design is a multidisciplinary profession that combines various elements of communication (signs, fonts, colours and images) to define forms of expression that must always be original and contemporary. RUFA Graphic Design graduates tackle this job market thanks to the many skills they acquired during the program they attended at the Academy, which covers the many different aspects of visual communication. Graduates are trained in art history and publishing and have the ability to work with traditional graphics techniques as well as multimedia. Having acquired a thorough knowledge of graphics and photography, as well as of the current technologies and those of the future, RUFA graduates possess the ability to implement projects related to institutional identity, brand image, web design, wayfinding, and advertising. The profile of RUFA graduates is that of visual designers that can work in many scenarios: from independent professional practice to working within advertising agencies, public institutions, and companies.

The Academic Bachelor of Arts is equivalent to a University Bachelor’s Degree.

*The course is available only in Italian.

Coordinator: Emanuele Cappelli
Tutor: Luigi Iacobelli
Lecturers :Agnese Angelini, Paolo Buonaiuto, Emanuele Cappelli, Andrea M. Carcassi, Andrea Cavallari, Paolo Cenciarelli, Alessio Cremisini, Genny Di Bert, Alessandra Giacomelli, Luigi Iacobelli, Antonello Lipori, Guido Lombardo, Nicolas Martino, Massimiliano Napoli, Antonio Pace, Paolo Parea, Enrico Parisio, Harald Pizzinini, Giordano Ricciardi, Alberto Ruggieri, Tommaso Salvatori, Roberto Scavizzi, Martha Scherr, Claudio Spuri, Ryan Wilson.

BROCHURE DOWNLOAD 2020/2021PROGRAM REGULATIONS

ASK MORE INFO ABOUT THE COURSE

    *richiesto/mandatory

    Autorizzo il trattamento dei miei dati personali presenti ai sensi del Decreto Legislativo 30 giugno 2003, n. 196 “Codice in materia di protezione dei dati personali” e del GDPR (Regolamento UE 2016/679). / I authorize the processing of my personal data in accordance with Legislative Decree no. 196 of 30 June 2003 "Personal Data Protection Code" and the GDPR (EU Regulation 2016/679).
    Se vuoi ricevere comunicazioni promozionali e aggiornamenti sulle iniziative e attività di rufa devi autorizzare il trattamento dei tuoi dati per tale finalità. Se non presti il consenso puoi comunque presentare la domanda. Trovi le specifiche sul trattamento nell'informativa privacy scaricabile a questo link. / If you wish to receive promotional communications and updates on rufa's initiatives and activities, you must authorize the processing of your data for this purpose. If you do not give your.

    LOOK AT GRAPHIC DESIGN STUDENTS’ PROJECTS

    BACHELOR OF ARTS PROGRAM IN GRAPHIC DESIGN
    Suggested study plan AY 2020/2021

    YEARSUBJECTECTSHOURS
    I YEAR
    Technical drawing and project design
    Useful techniques and tools for creating the creative and operational aspects of your graphic work. The objectives are to sharpen the logical-design skills of the students by using geometry and composition and to teach them how to create a brand, from the initial phase to construction, up to the use of the brand manual.
    10125
    Computer graphics
    Basic techniques and tools: software for the management and creation of an editorial layout; software for managing files, vector and picture images; software for managing print and interactive files; software for designing graphic interfaces and user flows.
    10125
    History of printing and publishing
    Basic knowledge of the history of graphic design. Its various forms and meanings developed over time: from Gutenberg, to the twentieth century, to the twenty-first century. The production and way of thinking of the major key players of each period will be studied in-depth, while focusing on the technical innovations that are impulses necessary for creative thinking.
    860
    Graphic design 1
    Graphic design: history of visual communication to acquire theoretical-critical foundations, practical phase to acquire knowledge and create the concepts related to typeface, composition, visual and layout.
    12150
    Photography 1
    The foundations of the history of photography through the study of images and the authors who created them. Practical exercises: setting up the camera and artificial lighting. The light room and the connections with the dark room. The new possibilities that development, post production and editing software offer.
    8100
    An elective subject to be chosen between:
    Semiotics of art
    The Sign, the Interpretation, the Text and the Image are the main themes and interpretative tools of semiotics. Analysis of the art world: painting, sculpture and architecture, up to the most modern forms of digital art.
    645
    Illustration
    In-depth study of the history of illustration, design of the drawn image, manual practice through art techniques, up to the creation of the student’s own sketch book.
    675
    Elective educational activities6/
    II YEAR
    Design methodology
    Management of the processes and practices related to the visual communication design. Students will become aware and independent when dealing with graphic design culture. Identification of the methodologies that are typical of the various fields of graphic design (which can be seen in structuring and problem solving), both from a theoretical and practical point of view. Given a specific theme as a case study, development of a design process capable of guaranteeing a high quality result both on in theory and practice.
    675
    History of contemporary art
    Study of the moments and protagonists of the phenomenology of art. Among them: classical Greek art (Polykleitos' balance), paleochristian art, the anthropocentrism of the 1400s, Baroque, Impressionism and Avant-garde of the 1900s.
    645
    Graphic design 2
    Learning design methodologies and theoretical and practical tools to communicate complex concepts. Communication of an event / exhibition through which students will try their hand at various assigned themes. In-depth study of light and color in the field of physics, chemistry and neuroscience applied to graphic design.
    12150
    Web design
    Study of the methodology and operational tools for designing and creating websites: technologies, rules, limits and state-of-the-art possibilities. Web design, content and site map, wireframe and mockup, setup for the development based on Wordpress with a predefined template, using HTML and CSS languages and developing the knowledge of CSS3 animations. Planning, design and development of a responsive website.
    8100
    Features of publication design
    Theoretical and practical teaching of the basic notions related to the layout of any type of editorial project. Preparation for any type of production, print and digital.
    8100
    Photography 2
    In-depth study of the photographic language, from the lexicon to the contemporary grammar. The main objective is the development of the author’s voice, intended as a distinctive mark and a tool for effective market positioning. Design thinking applied to photography will allow the student to create increasingly complex projects for images at the service of the contemporary visual field; tackle and manage the use of the Photography in contemporary, classic and digital media.
    675
    Copywriting 1
    Build concepts, images and persuasion mechanisms through words. Communicating to make products and ideas real, known, desirable. The classes include theory, practical exercises and the continuous and constant creation of solid and feasible concept strategies. The course is held in collaboration with other methodological subjects.
    450
    Techniques and technologies for graphic design
    Through a theoretical program, the course intends to present and bring to the attention of the student the range of different printing and setting up techniques and technologies, connected with the various materials, that regard the physical artefacts related to the profession of the visual designer.
    675
    Elective educational activities4/
    III YEAR
    Mass media theory and methods
    The scene of broad-based communication: useful tools to draw a map of the present and to consciously and critically create a personal work. Analysis of the anthropological transformation of our time that adds value to communication and the imagination, with a focus on the knowledge worker.
    645
    Graphic design 3
    Development of design skills with a dynamic and strategic approach: from the conception to the creation of a visual system with an impactful message. Ability to face, interact and control the emerging means of communication, as well as the conventional ones, and use them in relation to the target. Study of advertising: from the concept to the communication channels, up to the layout and composition rules. Creation of an advertising campaign.
    12150
    Packaging
    History of packaging design and focus on the profession of the packaging designer. Study of the functional, aesthetic and semantic aspects of packaging, materials, standards and design details for cardboard packaging. Analysis of geometric shapes, paying particular attention to the transition from the two-dimensional to the three-dimensional world. Communication: shape, materials and color. Practical procedures for presenting the project.
    675
    Copywriting 2
    Reinforcement of the concepts learned, that are applied to broader communication campaigns and projects, also in collaboration with the other design subjects. The course aims to adequately prepare students to enter the job market.
    450
    Digital animation techniques
    First approach to animation: technical tools and creative skills for the creation of animated graphics and motion graphics products. Learning and use of software for the creation of effects, photo editing, graphic design; arriving to the final project through animation, compositing and rendering.
    675
    Digital modeling techniques
    Two-dimensional drawing and three-dimensional modeling techniques with specific software. File management and document exchange between 3D and architecture software. Features of the software to study lights and materials to simulate reality through the creation of the photographic image.
    675
    Computer technologies
    Generative design and the Creative Coder professional: integration of the visual communication skills with those of programming. Parametric design: union of mathematics and creativity.
    450
    English
    In-depth study of themes and topics related to the art field through the use of different vocabulary and styles to improve the students’ communication skills in English.
    430
    Further language and interpersonal skills, internships, etc.4/
    Thesis8/
    Total Credits180
     

    Download the annual planning 2020/2021

     

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