Cinema and New formats production

Master - Cinema and New Formats Production 4
Master - Cinema and New Formats Production 2
Master - Cinema and New Formats Production
Master - Cinema and New Formats Production 4
Master - Cinema and New Formats Production 2
Master - Cinema and New Formats Production
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A Master’s Programme to bring stories to life.

The cinema-audiovisual sector now includes not only cinema and TV series, but also infotainment and branded content products, and it is one of the industries that has grown the most during the past five years, at national and international level. This evolution implies a structural transformation of the sector and increasing attention to the rules of engagement, the new equilibrium between production, traditional and current distribution sector, and the digital streaming platforms, the legal-economic aspects of intellectual property rights. These changes highlight the need to bring highly qualified professionals into the job market.

The Master in Cinema and New formats production aims at training professionals able to cover different roles within this new sector: production secretary, production inspector, production manager, general organizer, production delegate, marketing manager, development manager, acquisition manager, sales agent, creative producer, executive producer, independent producer.





The Master is intended as an advanced training programme in the field of creative development of audiovisual works, their production and distribution management, and budgetary and financial management. It welcomes both those who have studied or worked in the film industry and those who have studied or worked in the management and marketing field.
The programme focuses on strategic aspects related to the production of the various audiovisual formats: films, TV series, web series, documentaries, animation movies, video clips, advertising films, branded content, and includes the techniques of audience design, talent casting, idea development and presentation from a production point of view, pitching to broadcasters, the marketing strategy planning, copyright and intellectual property rights exploitation, with a specific focus on the dynamics of independent production and funding.

The Master in Cinema and New formats production has many partners who can host students for a 250-hour curricular placement, including Ballandi, Banijay, Bartleby Film, Bibi Film, Cannizzo, Cattleya, Ciao Ragazzi, Creative Nomads, Teatro Eliseo, Fandango, Groenlandia, ITV Movie, Lucky Red, Minerva Pictures, Viola Film, Vivo Film, Writers Guild Italia.

This Master starts in January, ends in December, and includes 250 hours of internship. Attendance is mandatory. Applications are currently open for January 2025 intake.






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    Study Plan

    Principles of video production: Cinema
    Production methods and techniques of cine-audiovisual production for films with a focus on client management, budgeting, project management, and general production organization.
    Law, legislation and economics of audiovisual and advertising
    Regulatory framework and legal practices related to intellectual property rights and copyright in the cine-audiovisual sector, in particular in the case of international co-productions.
    Organization and production of media artworks: Independent productions
    General management and production techniques for independent films and series, with a focus on distribution strategies, fund raising and crowdfunding practices, and submission to contests and festivals.
    Principles of video production: TV and series
    Methods and practices related to the production of TV series and other serial works distributed through TV broadcasters and streaming platforms with a focus on audience design and pitching techniques.
    Techniques of the new integrated media: branded content
    General management methods and production techniques for emerging formats, advertising and branded content with a focus on audience engagement, talent discovery and management and omnichannel strategies involving social media.
    Curricular internship
    Final project
    Total Credits60

    In order to access the RUFA first-level Academic Masters programmes, a three-year academic diploma (new system), four-year academic diploma (old system), university degree, or another qualification obtained abroad and recognized as suitable by the Academy in compliance with international agreements, is required.
    The Master in Cinema and New formats production prefers knowledge and training in the Cinema, Photography and Audiovisual Area or in the humanities and economics area.

    Enrolment in Master’s programs is on the basis of an admission assessment, which aims to understand the candidate’s potential and verify their commitment to undertake the chosen Master’s program. Candidates must submit their Curriculum Vitae, a 500-word personal statement and the certificate of English language proficiency (min. B2). Candidates can also submit their portfolio, the abstract of their thesis, or any relevant documents to show their skills and experience. The admission assessment consists of an interview with our academic staff discussing the applicant’s portfolio, experience, projects, and any works and documents that may be relevant for admission purposes. The interview may also be held online.

    Second Session
16th and 17th of July.
Closing date for application 11th of July.
    The Admission committee will continue to review applications as long as space is available in the program.


    Online application for admission
    Photocopy of identity document and tax code (only for Italian applicants)
    Original academic qualification or self-certification – Download Template
    Motivational letter
    Portfolio or other documents (not mandatory)


    Online application form
    Two passport photos
    Receipt of payment of the enrolment fee
    Language certification or documentation proving knowledge of the English language, B2 level, for all students
    For non-EU students: study visa/residence permit required to attend academic programs
    For foreign students or Italian students who obtained their qualifications abroad: declaration of value, request in the country of origin, or certificates of verification and comparability issuedby CIMEA.

    For further info please contact the Orientation office.

    Italian StudentsEU StudentsEXTRA EU Students
    € 11.800,00€ 11.800,00€ 13.800,00


    € 1200.00 Annual enrolment fee to be paid upon enrolment each year by bank transfer addressed to Rome University of Fine Arts S.r.l. IBAN: IT29D0306905048100000012207, BIC CODE (Swift): BCITITMM, entering your name and surname as the reason for payment, by cheque, or directly to the admin office in cash. The remaining part of the tuition fee can be paid, via bank transfer, in:

    one-off payment by 31 January, with a 5% reduction;
    3 installments (31 January, 28 February, 31 March);
    4 installments (31 January, 28 February, 30 April, 30 June);
    6 installments (31 January, 28 February, 31 March, 30 April, 31 May, 30 June);
    12 installments using 0% interest financing. (Terms & Conditions).

    € 1200.00 Enrolment fee to be paid upon enrolment by bank transfer addressed to Rome University of Fine Arts S.r.l. IBAN: IT29D0306905048100000012207, BIC CODE (Swift): BCITITMM, entering your name and surname as the reason for payment, or by credit card on
    The remaining part of the tuition fee must be paid by 12 December, by bank transfer.


    f an international student makes the tuition fee payment by the 30th of May and also submits the enrollment form completed, he/she will be entitled to a 15% reduction on the tuition fee.
    Early Bird reductions cannot be combined with scholarships and/or with other economic support.

    For each Academic Master RUFA offers n. 2 scholarships to Italian and international students enrolling in any Academic Master’s program.
    For each Academic master RUFA offers 1 scholarship covering 50% and 1 scolarship covering 30% of the attendance fee, which will be directly deducted from the tuition fee. The Master’s scholarships are awarded on the basis of academic and artistic merit.
    An expert committee will evaluate the candidates for the scholarship considering the strength and consistency of the academic profile, the examination of the thesis, portfolio, projects shared by the applicant and the outcome of the interview, if any.
    The submission of the scholarship application should be done together with test registration by selecting the appropriate flag when filling out the form.

    Applications are now open for the 30% scholarship for Academic Masters.

    Deadline: 11 July 2024

    Call for Cinema and New formats production
    Apply for scholarship

    RUFA strongly believes it is vital to provide visible pathways of access across our programs to those in financial hardship and those from a diverse range of backgrounds:

    • “zero interest financing” 12-month payment (Terms & Conditions);
    • “per merito” student loan does not require any guarantee for students in good standing with the chosen study course
    • exemption of € 2,000.00 students with > 66% disability;
    5% reduction by paying in one installament by 31 January (only for italian citizenship students);
    10% reduction for enrolled brothers and sisters;
    15% reduction for RUFA graduates.


    Apply for admission