Design Management

Master - Design Management 1
Master - Design Management 2
Master - Design Management 3
Master - Design Management 4
Master - Design Management 5
Master - Design Management 1
Master - Design Management 2
Master - Design Management 3
Master - Design Management 4
Master - Design Management 5
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A Master’s program to design purposeful lives.

In a global scenario led by increasing complexity, design has a crucial responsibility of contributing in a concrete way to making the socio-economic system more sustainable, inclusive, and collaborative. Meaningful ideas will address the major issues of today. Design implies researching, developing, and testing – in an iterative way – innovative and effective products, experiences, and services. Design-driven innovation is multi-dimensional, and a good product/service requires consistent interventions throughout the value chain, including marketing, distribution, and customer care.

The aim of the Master in Design Management is to train professionals with different roles in this evolving framework at large private companies, SMEs, public administration, and non-profit organizations: Research and Service Designer, Service Design Strategist, User Interface Designer, Experience Designer, Brand Strategist, Business Designer, Project Manager, Content Designer, Designer for sustainable social change, Organizational Change Manager, Digital innovation and new business consultant.





The Master’s program is intended as an extensive laboratory in the field of human-centered design applicable to a wide range of sectors: art and culture, health and wellness, traveling and hospitality, education, energy, and public policies. Particular attention will be paid to Systemic design and to Design Management, both as an understanding of business dynamics, general management, business models and development, entrepreneurship, and crowdfunding. Students learn to initiate, develop, organize, and assess any design-driven projects. Design thinking is addressed as a critical and strategic approach to analyze and interpret various contexts, identify future scenarios, and imagine new products and services. User-experience design and Engagement design allow developing creative and innovative solutions also thanks to the potential of visual narratives and digital technologies, and strategic brand management as the ability to define powerful brand identities and communicate in an original way with all users and stakeholders.

The Master in Design Management has many partners who can host students for a 250-hour curricular placement, including 5A Design, AMKA Onlus, Ashtart Consultancy S.r.l., Baas Box, Cappelli Design, Creation, Fifth Beat, FolkFunding – produzioni dal basso, ILI Editore, Iperdesign, Lopelab, Particle, Ragù Communication, TWM Factory, Wemanage.

Lessons start in March and include mandatory attendance until February, including 250 hours of internship.





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    Study Plan

    Digital technologies and applications: User experience design
    Methodology for analysing user needs to develop accessible and engaging experiences, with a focus on methods for identifying user needs and functional requirements, information architecture and design, wireframe creation tools and graphic design techniques to design the user interface websites, APPs, and games.
    Design Thinking
    Methods and techniques to tackle complex problems through a creative iterative approach, combining qualitative research, ideation, design and co-design, prototyping and testing phases to launch new businesses, new products and new services, in any sector and market.
    Brand Design and Strategy
    Marketing and business communication. Strategic brand management methods and tools. Principles of neuro-marketing to develop an effective and consistent customer experience. Ideation, design, and planning digital and content marketing.
    Design Management
    Methods and techniques that leverage the design principles and approach to manage the main business strategic challenges. Design to analyze and rethink internal processes, activating, planning and assessing disruptive and incremental innovation projects for private companies, public administration and NGO's. Project management tools, both traditional (Gantt) and agile (Scrum, Kanban), including performance evaluation practices (KPIs).
    Business management and crowdfunding
    Fundamentals of strategic and operational business management for large organizations and SMEs, including value chain dynamics, business modelling, business planning and return on investment veluation, ESG factors, open innovation, entrepreneurship and crowdfunding.
    Curricular internship
    Final project
    Total Credits60

    In order to access the RUFA first-level Academic Masters programmes, a three-year academic diploma (new system), four-year academic diploma (old system), university degree, or another qualification obtained abroad and recognized as suitable by the Academy in compliance with international agreements, is required.
    The Master in Design Management prefers knowledge and training in the area of design or in the humanities and economics area.

    Enrolment in Master’s programs is on the basis of an admission assessment, which aims to understand the candidate’s potential and verify their commitment to undertake the chosen Master’s program. Candidates must submit their Curriculum Vitae, a 500-word personal statement and the certificate of English language proficiency (min. B2). The admission assessment consists of an interview with our academic staff discussing the applicant’s portfolio, experience, projects, and any works and documents that may be relevant for admission purposes. The interview may also be held online.


    Applications may be sent throughout the year and the admission test may be held at different times depending on when the application is sent. In order to be admitted to the academic Master’s programme starting in January of the following year, applications must be sent no later than 30 January 2023. The admission test will be held shortly after receipt, while applications sent close to the deadline will be assessed no later than 17 February 2023.


    Online application for admission
    Photocopy of identity document and tax code
    Original academic qualification or self-certification – Download Template


    Online application form
    Two passport photos
    Receipt of payment of the enrolment fee of € 800.00
    Language certification or documentation proving knowledge of the English language, B2 level, for all students
    For non-EU students: study visa/residence permit required to attend academic programs
    For foreign students or Italian students who obtained their qualifications abroad: declaration of value, request in the country of origin, or certificates of verification and comparability issuedby CIMEA.

    For further info please contact the Orientation office.

    Italian StudentsInternational Students
    € 11.800,00*€ 13.800,00*

    *The admission test fee of € 100.00 is excluded from the costs.


    € 800.00 Annual enrolment fee to be paid upon enrolment each year, directly at the secretary’s office or by bank transfer addressed to Rome University of Fine Arts S.r.l. IBAN: IT29D0306905048100000012207, BIC CODE (Swift): BCITITMM, entering your name and surname as the reason for payment, or by cheque, or directly on site in cash. The remaining part of the annual tuition fee and educational contribution can be paid, using the PagoPA payment system, with slips available in the “Payments” section of the student’s personal area, in:
    one off payments by 31stMarch 2023, with a 5% reduction;
    3 payments (31st March, 30th April, 31st May);
    4 payments (31st March, 30st April, 30th June, 31st August);
    6 payments (31st March, 30th April, 31st May, 30th June, 31st July, 31st August);
    12 payments using 0% interest financing. (The last pay slip or tax return is required, as well as a photocopy of the guarantor’s ID and tax code).

    € 800.00 Annual enrolment fee to be paid upon enrolment each year directly at the secretary’s office or by bank transfer addressed to Rome University of Fine Arts S.r.l. IBAN: IT29D0306905048100000012207, BIC CODE (Swift): BCITITMM, entering your name and surname as the reason for payment, or by credit card on
    The remaining part of the annual tuition fee and educational contribution must be paid no later than the 10th February 2023, by bank transfer.


    If the international student chooses to pay the remaining part of the annual tuition fee and educational contribution by the 31st December 2022, he/she will be entitled to a reduction of 15%; or if he/she chooses to pay by the 31st January 2022, he/she will be entitled to a reduction of 10%.
    *Early Bird cannot be combined with scholarships and/or with other economic support.

    For the academic year 2023/2024, RUFA is offering n. 2 scholarships to Italian and international students enrolling in the Academic Master’s programs in Design Management.
    For each Academic master RUFA offers 2 scholarships, one of 50% and one of 30% of the attendance fee, which will be directly deducted from the tuition fee. For the Masters the scholarships are awarded on the basis of academic and artistic merit subject to the evaluation of the requested documents and the admission interview. The candidates are evaluated on the basis of the consistency of the academic profile, the examination of the thesis / portfolio / projects shared by the applicant and the overall outcome of the interview.

    Applications for the scholarship must be submitted no later than 25 November 2022.
    Call Design Management

    RUFA strongly believes it is vital to provide visible pathways of access across our programs to those in financial hardship and those from a diverse range of backgrounds:
    • “zero interest financing” 12-month payment;
    • “per merito” student loan does not require any guarantee for students in good standing with the chosen study course
    • exemption of € 2,000.00 students with > 66% disability;
    5% reduction by paying in one installament by 31st January 2023;
    10% reduction for enrolled brothers and sisters;
    15% reduction for RUFA graduates.