Graphic Design: a new project work with I VITICOLTORI for the Epicuro collection.
Students from the Graphic Design course were involved in a new project work in collaboration with I VITICOLTORI, a partner company operating in the wine sector. The design challenge focused on the creation of two labels for the Epicuro – Primitivo di Manduria wine collection, in the Classic and Riserva versions. The project required careful reflection on the brand identity, shelf impact and consistency with the positioning of the line.
The best project was awarded a prize of 1,000 euros, in recognition of the quality of the concept and its executive development.
The project was developed within the Packaging Course, led by Malica Worms and Fabio Fondi. The activity covered all stages of the design process: context and target analysis, market research, definition of the creative concept, graphic development and verification of the final application on the bottle. A comprehensive experience that allowed students to engage with a real brief and the typical dynamics of a professional client.
The Epicuro family stands out for its strong and recognisable identity. The range includes wines with Denomination of Protected Origin (DOP) and Protected Geographical Indication (IGP), authentic expressions of Italian territories. The project required students to interpret these values and translate them into a visual system capable of engaging with winemaking tradition while adopting a contemporary language.
The projects were presented directly to the company in a moment of professional discussion and final evaluation. Each proposal was assessed in relation to its consistency with the brand identity, its design quality and its potential effectiveness on the market.
The winning project of the contest for the Epicuro – Primitivo di Manduria labels was created by Alberto Canali.
His concept successfully interpreted the brand identity with coherence, personality and formal strength. Alberto was awarded the 1,000-euro prize, marking the culmination of a structured and conscious design journey. Developing real projects for partner companies means engaging with concrete briefs, production constraints and market expectations. A formative experience that brings students closer to the professional world, transforming the academic path into professional practice and strengthening the dialogue between university and industry.
