RUFA multimedia artists present their work at Community Sunday: when RUFA’s technological research meets the city.
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Experiment with yourself.
The collaboration between RUFA students and Community Sunday represents a unique opportunity to take artistic production beyond academic walls. In a context where media and new digital technologies constantly redefine the creative paradigm, the event becomes a bridge between advanced experimental design and dialogue with a broad and diverse audience.
The works on display: the hybridisation of languages
The projects presented explore the many expressive forms of the multimedia practitioner: interactive installations, audiovisual performances and augmented reality.
Marta Zorzan – Brand Identity: A reflection on the loss of the body’s sacredness, reduced to commodity and fragmented. The installation investigates identity in the “second-hand” era, asking: “What does a Vinted world sound like?”.
Lorenzo Tomassucci – Aletheia: Inspired by the myth of Apollo and Daphne, this immersive installation translates the invisible tensions of metamorphosis. The viewer’s movement activates the animation, revealing what is compressed within form.
Angela D’onghia and Simona Vacca – Real or cake?: In a post-truth scenario, the work questions mechanisms of credibility between the real and the artificial. Truth emerges as a continuous tension between what we see and what we are willing to accept.
Cor Langerak – Morphic Resonance: An opto-acoustic device that translates Rupert Sheldrake’s hypothesis of collective memory into a frequency, acting as a point of collapse between reality and perception.
Multimedia Design and Creative AI: designing complexity
The Second-Level Academic Programme in Multimedia Design and Creative AI positions itself as a research environment in which multimedia language is approached as an autonomous grammar, not merely as the integration of different tools. The course trains professionals capable of orchestrating complex systems, connecting space, technologies, perception and content, with an approach that prioritises method, vision and adaptability over any single tool.
Bringing this approach into Community Sunday means activating public space as an experiential ecosystem, where works are not simply observed but “composed” around the viewer. Not objects to look at, but sensitive devices that connect bodies, environments and languages, transforming engagement into experience.
Towards the professions of the future
RUFA’s goal is to train professionals able to actively engage in the contemporary creative industry: multimedia artists, large-scale event designers and curators specialising in new media. Participating in events such as Community Sunday allows students to test a complete design process – both indoor and outdoor – engaging with the functional and aesthetic demands of the real world.
The Second-Level Academic Diploma in Multimedia Design and Creative AI, equivalent to a Master’s degree, confirms itself as a programme of excellence for those who want to master the most innovative technologies, from exhibit design to multimedia direction, grounded in a solid theoretical and critical foundation.