An evening of cinema, fashion, and sustainability.
RUFA students from the Sustainable Fashion Design course invite you to experience FASHION PERSONA – Movie Night & Popcorn, a multimedia event that reflects on the cultural, social, and environmental impact of contemporary fashion.
June 18, 7:30 PM – RUFA Campus, via Libetta 7. Free admission.
The screening of the short fashion movie FASHION PERSONA is the result of a transdisciplinary collaboration between students from different departments: Sustainable Fashion Design, Cinema and Film Arts, Computer Animation and Visual Effects. A powerful and visual narrative that presents a new inspirational figure: the Fashion Persona, a conscious alternative to the consumerism of the Fashion Victim and the aggression of the Fashion Tormentator.
An invitation to view fashion as a space for freedom, creativity, and connection, not as an object to be consumed.
The garments presented in the short film are the result of the work of Mattia Siciliano, Ilenia Genchi, Rosita Pignataro, Erika Tripoli, Margherita Beritognolo, Ayza Baiyshbekova, Sezim Keneshbekova, Antonio Tedeschi, Francesco Caruccio, Giulia De Luca, and Gabriele Salzone.
On display: MANIFESTO BLANCO
During the event, the MANIFESTO BLANCO exhibition will also be open, showcasing the manifesto outfits created by first-year students of Sustainable Fashion Design.
Each garment is a statement of intent: one piece designed from scratch, one upcycled, and one knitwear element. All inspired by the Sustainable Development Goals and made with careful attention to materials, waste, sizes, and details.
The inspiration comes from Lucio Fontana’s famous Manifesto Blanco and connects ideally to Virgil Abloh’s vision, for a fashion that lives in the present and engages with the great global challenges.
A unique course in Italy – Sustainable Fashion Design
The RUFA Bachelor’s degree is the first in Italy to offer a transdisciplinary approach based on integral ecology, aiming to rethink the entire fashion system supply chain. It trains designers capable of combining creativity and technical skills with a critical and responsible vision of the industry, promoting inclusion, circularity, and real sustainability.
MA FILM ARTS
Vasilissa Mrochko – Director, screenwriter
Danila Grachev – Cinematographer
Beyza Korkut – Production design
Stefan Petronijevic – Production design
Marta Vaselli – 1st AD
Wenjie Yu – 2nd AD
Francesca Barucca – 2nd AD
Debraj Mukherjee – Editing
Baldo Caradonna – Camera Operator, Gimbal Operator
Tambo – Gaffer, Camera Operator
Elena Cavazzini – 1st AC
Kris Dimitrov – 1st AC
Chiara De Benedetti- 2nd AC, gaffer
Karl Johnson – 1st AC
Joyel Nelson – 1st AC, BTS
Eva Layevskaya – 2nd AC
BA CINEMA
Agne Daniunaite – PA
Kirill Denisov – Gaffer
Gregory Ledovsky – Gaffer
COMPUTER ANIMATION AND VISUAL EFFECTS
VFX Team:
Anna Albanesi
Valeria Colombo
Alessandra Leontini
Lucrezia Nicotra
Federica Currò
VFX Supervision: Valerio Di Nitto
Curated by the faculty: Guenda Cermel, Vincenzo Caruso, Alessandra Cortese, Gianluca Lera, Irene Cerrati, Alessandra Filipovitch, Antonella Sebastiano, Lucia Forte, Andrea Mennella, Valeria Oppenheimer.
Photography: Cinzia Capparelli
Sketches: Leonardo Valentini, Lucia Forte.
Supervision of Film Arts students: Francesco Pennica
Production supervision: Livia Barbieri