Brand advisor and identity consultant, one of the leading experts in the sector, today he is the reference point for the culture of branding in Italy. In 1986, in Milan, he founded Univisual, a company specializing in brand strategy and the development of identity systems.
He is an expert of the Court of Milan in the trademark category (CTU and CTP) and member of the Board of Directors of Aiap (Italian association of visual communication design) in the three-year period 2009-2012.
Mentioned by various newspapers (Corriere della Sera, Italia Oggi, Mark Up, Azienda Banca, GDO Week, Pubblicità Italia, Capital, Vanity Fair …) and registered with the Order of Journalists, he writes articles in the management magazine of Sole 24 Ore (L ‘Impresa) and curates the only brand identity column in our country (Mediaforum magazine).
Since 1986 he has been a freelance professional and, since 1988 he has combined his professional activity with academic activity: he has taught and held seminars in various Universities (Communication Sciences – Milano Bicocca, Politecnico di Milano, International College of Arts and Science, Luiss Guido Carli di Roma, Università Cattolica del Sacro Cuore, Istituto Marangoni, Accademia SantaGiulia di Brescia, Università di Teramo …) and intervenes as a speaker in various conferences (World Business Forum, Marketing Forum, Global Summit Markting and Digital, IF! Italians Festival, Forum della Comunicazione di Roma, Settimana della Comunicazione di Milano, Popai Congress …) with conferences on the theme of brand and business identity.
In 2007, on the basis of a government program, Grizzanti was commissioned – as a speaker – to conduct a course in Taipei for the development of Taiwanese companies and, in 2008, he organized the first public seminar on Brand Identity in Italy.
