Paolo B. has been working as an art director and visual designer for over 25 years. His projects are signed art-bit.design&c., a visual design and communications studio dealing with the visual communication production process, from the brand design to the coordinated image, throughout the promotion of identity values within institutional, museum, cultural and product communications, in particular signage & wayfinding.
Coordinator of the Bachelor of Arts in “Design for Humans” and Professor of Graphic Design and Color at RUFA (Rome University of Fine Arts).
Professor of Design and Tourism at Roma Tre University in the Master in Tourism Languages and Intercultural Communication.
He collaborated with Villa Médicis – Académie de France à Rome for the exhibition “Thursdays at Villa Medici” within the program “Graphic Lessons”. He held colour lectures at LUISS – Free International University of Social Studies “Guido Carli”, Rome. As a trainer, Paolo taught in the Perception, Light and Matter course and the Colour Design course for Cosmob S.p.a., Pesaro, Italy.
He has been a lecturer in the “Visual Communication for Companies” course organized by the Rome Institute for Entrepreneurial Training in collaboration with the CNA – the Italian Confederation of Crafts and Small-medium enterprises based in Rome.
Regarding institutional positions, he has been Director of the Lazio Delegation of AIAP – the Italian Association of Visual Communication Design, from 2010 to 2012, then Secretary from 2013 to 2015. In 2016 he started his career at AIAP in Lazio, and eventually became Advisor of the AIAP board for 2019- 2021 biennium.
Responsible as designer of the visual communication between Aiap and Confcommercio – Businesses for Italy – Professions.