Paolo Buonaiuto

Paolo Buonaiuto is an art director and visual designer.
He has authored projects for public institutions and corporations and won international calls for projects relating to the visual identity and signage of the Superintendence for the Historical, Artistic and Ethno-anthropological Heritage and for the Museum Pole of the City of Rome and its member museums: the Galleria Borghese, Palazzo Barberini, Palazzo Corsini, the National Museum of Palazzo Venezia, the National Museum of Castel Sant’Angelo, Galleria Spada, the Museum of Musical Instruments. He has curated the visual identity of the International Graphic Design Week – Design For Rome, in 2018, and of the Italian Pavillion at the 13th Architecture Biennale in Venice, the visual identity and infographics for the FederLegno Arredi stand at the 2016 Rimini Meeting, exhibition set-ups at the Palazzo delle Esposizioni of Rome, for Poltrona Frau in Miami, in the Palazzo Incontro of Rome, along with other projects for the Province of Rome, Civita Servizi, Gebart Gestione Servizi Beni Culturali, Nokia, Coca Cola, Prestitalia, Birra Peroni, Ica Food, the Italian Navy Command, Progedil 90, Budweiser Beer, Tecnocasa, Telemaco. He specialises in events and art catalogues, including Artrooms – London’s largest free art fair for independent artists, and the exhibition on Contemporary Italian Social and Cultural Communication Design at the Macro Museum of Rome.
Several of his projects are featured in design books: Web Design in Italy-0.1 (Happy Books 2004), Logomania: Italian Signs (RED Publishing 2006), Brochure Parade (Happy Books 2008), Creatives are Bad (2008-2009-2010).
He writes articles for specialist blogs and magazines (Progetto grafico, Aiapzine).
In 2016, he was shortlisted as a “creative” by the Region of Lazio and included in the book featuring 100 stories of creativeness, in the Architecture & Design section, as a member of the NoolLab collective.
He teaches Graphic Design and Colour in the Graphic Design II course at RUFA – Rome University of Fine Arts.
He also teaches Design & Tourism at Roma 3 University, in the Master of Arts course programme in Tourism Languages and Intercultural Communication.
He has taught courses in Perception, Light and Matter and in Colour Design at Cosmob S.p.a. in Pesaro.
He has also taught Visual Communication for Companies at the Istituto Romano per la Formazione Imprenditoriale (Institute for Entrepreneurial Training, a special branch of the Chamber of Commerce of Rome), in collaboration with the CNA di Rome.
He is a senior professional member of AIAP (Associazione Italiana Design della Comunicazione Visiva – Italian Association of Visual Communication Design) since 2007.
Since 2016 he is the representative for Lazio of AIAP and has also served for two terms as member of the Regional AIAP Delegation of Lazio, in 2010-2013 and 2013-2016, as Secretary.
The name with which he signs his projects is, the visual design and communication firm that covers all areas of visual communication, from branding concept to coordinated image and promoting identity values throughout the entire institutional, museum, cultural and product communication process.