He was born in Rome in 1973. He deals with editorial graphics and teaches psychology of perception at ISIA in Rome. He studied at the “central saint martins school of art and design” in London and Italian literature at the University “La Sapienza”. Together with Marta Poggi, he is the author of the graphic novels grafogrifo (Einaudi), cardiaferrania e l’allegra fattoria (minimum fax). In 2011 he published guardare, pensare, progettare (stampa alternativa) on the problems of design from a scientific perspective. He directs the progetto grafico magazine together with Silvia Sfligiotti. His latest book is critica portatile al visual design (Einaudi).