‘Lezioni Olivettiane’ in RUFA

After the great success of the Olivetti Design Contest, at the end of the academic year, on Monday 3 June at 9.00 a.m. at RUFA – Pastificio Cerere, the Academy will have the honour of hosting the prestigious icon of Made in Italy Design. The General Secretary of the Adriano Olivetti Foundation, Mr Beniamino de’ Liguori Carino, will hold a lecture entitled “Codice Olivetti. Eredità e futuro della Legacy Olivettiana”.

The event will be introduced together with Gaetano di Tondo (VP, Director of External and Institutional Relations at Olivetti): design and architecture, central themes of the past, continue to represent the #StoriaDiInnovazione of the company that today continues its path of innovation with a digital soul.

To deepen the precious cultural heritage of Adriano Olivetti will follow the screening of the documentary film “Città dell’Uomo”, 2012, directed by Andrea De Sica – production RAI 150 La Storia siamo noi in collaboration with the Adriano Olivetti Foundation.

The special appointment will be held as part of the open lecture of the course of Product Design held by the professor Floriana Cannatelli, who will close a “tribute” to the students exposing a selection of the best projects of the course realized in recent years.