Unconventional Adv e Social Media

COURSE

Visual and Innovation Design


PROFESSORS

Andrea Nicosia, Claudio Spuri


STUDENTS

Altaea Anglani, Francesco Piccolo, Patrizio Tanzilli, Alessandra Bassini, Luigi Beneduce, Patrizio Mei, Camilla Catapano, Silvia Pistolesi, Francesca Ricucci, Camilla Giaché, Simone Saccoccio, Silvia Santostefano, Olha Lukan, Giulia Macdonald, Giulia Mangoni, Viviana Roppolo

 

 
AUTHORS Olha Lukan, Giulia Macdonald, Giulia Mangoni, Viviana Roppolo

 
AUTHORS Altaea Anglani, Francesco Piccolo, Patrizio Tanzilli

 

 
AUTHORS Alessandra Bassini, Luigi Beneduce, Patrizio Mei

 
AUTHORS Camilla Giaché, Simone Saccoccio, Silvia Santostefano

 
AUTHORS Camilla Catapano, Silvia Pistolesi, Francesca Ricucci

 

The project

Social media become means of creative communication that connect the inhabitants of the district’s imagery and visions. Alphabets created from the traces left on the territory, on its walls, its windows, from the thousand dreams of a multiethnic, noble and working-class part of Rome. What words can be used to describe a multiform space and which distinguishing marks?
The experiment was to seek the complicity of the citizens, inhabitants and regulars: asking for their perspectives to compose a mosaic of impressions to be social, rather than mediatic.
The project was not only held on digital media. Its aim was to convey the substance of our social connections, the truth of the place. Thus, a shared ‘white book’ has been designed, where everyone is welcome to write their story and the impressions San Lorenzo has given them, or to draw something and leave a trace of their passage. This is the origin of an artwork with no author, or rather where we all are the authors. An artwork just like a district.