Graphic design

Visual and Innovation Design

A senior designer at Pentagram in RUFA: appointments with Lorenzo Fanton

Lorenzo Fanton, an Italian guest with international experience in the visual and graphic design sector, is coming directly from the Big Apple.

The senior designer at Pentagram, a large NY design studio, will be in RUFA for a not-to-be-missed double appointment, especially meant for our students of Bachelor Degree in Graphic Design and Master Degree in Visual and Innovation Design.

One-to-One Meeting
Tuesday 22 and Wednesday 23 October in “AULA B03” – Via Benaco, 2
Lorenzo Fanton dedicates two days to RUFA students, confirming the Academy’s commitment to promoting meetings with professionals. The one-to-one meetings will be an opportunity for students to present their projects and receive advice and suggestions, under Emanuele Cappelli’s supervision, creative director at Cappelli Identity Design and lecturer RUFA.

Talk “Meet Lorenzo Fanton”
Thursday, October 24, from 10:30 to 12 pm in “AULA MAGNA” – Via Taro 14
In this exclusive talk in RUFA curated by Emanuele Cappelli and Mario Rullo, Lorenzo Fanton will share his experience with a focus: Pentagram and the profession of designer in its infinite variations, from brand identity to book design, from digital design to sound design, passing by exhibition design, product design and much, much more.

Lorenzo Fanton
Lorenzo Fanton is a graphic designer and art director based in New York City with experience in the fields of brand identity, editorial design, packaging, and digital design. Lorenzo is known for delivering concept-driven, clear and elegant design solutions across multiple platforms.
For the past 3 years, he has been working at Pentagram as a senior designer contributing to and leading projects such as the Rotten Tomatoes rebrand, Ready Player One identity and Cote brand identity. Prior to that, Lorenzo was freelancing in NYC for agencies like Collins, Ogilvy & Mather, The Partners, Siegel and Gale among others.Lorenzo relocated to NYC from Italy in late 2012 to work with the design studio Sagmeister and Walsh. Before the American experience, Lorenzo worked in Sydney, Australia, for the award winning creative boutique The Glue Society as an Art Director. In 2009 he won an artistic fellowship at Fabrica, the Benetton Communication Research Center. Lorenzo began his career as a graphic designer at Studio Camuffo in Italy following a BFA in Design at IUAV in Venice.

Pentagram is the world’s largest independently-owned design studio. Its work encompasses graphics and identity, architecture and interiors, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications. Its structure is unique. They are the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects their conviction that great design cannot happen without passion, intelligence and — above all — personal commitment, and is demonstrated by a portfolio that spans five decades and all industries.