ely rozenberg design award

Design

Ely Rozenberg wins the GOOD DESIGN® Award

“Keyble”, Wearable Designed by Ely Rozenberg, is exhibited in the legendary design and architecture programme, Annual Good Design® Show at the EUROPEAN CENTER in Athens, Greece

 
Flywallet, an Italian start-up and Ely Rozenberg (industrial designer and RUFA lecturer) are the winners of the only Italian wearable awarded with the prestigious GOOD DESIGN® Award 2021!

Keyble, is a new type of wearable technology device that meets the needs of contemporary lifestyles.
Made with eco-friendly materials and inspired by the tradition of Made in Italy, it consists of a smart module to be inserted into fashion accessories such as bracelets or straps and is equipped with biometric sensors to authenticate the user and monitor vital parameters with medical precision.

Through fingerprinting or heartbeat and ECG (electrocardiogram), the user enables contactless payments in shops, password-free access to online services, ticketing, loyalty cards, access to gyms, offices and homes, opening cars and digital identity.
Keyble will obtain certification as a medical device to perform analysis of cardiac arrhythmias, blood oxygen saturation and body temperature.

Human civilisation developed payment methods as far back as 40,000 years ago starting with barter that evolved with precious metal coins, banknotes and with the digital revolution – credit cards, smartphones and the first generation of wearables.
The next step in this revolution will be second-generation wearable devices with biometric authentication sensors.
The uniqueness of Keyble is the dual biometric verification of the user: fingerprint and ECG without the need to remember codes, without the need to use a mobile phone and without ‘closed ecosystem’ limitations as it is with some popular platforms.

Now in its 74th year, GOOD DESIGN® is the world’s most prestigious, recognised and oldest Design Awards programme organised annually by the Chicago Athenaeum Museum of Architecture and Design in collaboration with the European Centre for Architecture, Art, Design and Urban Studies and Metropolitan Arts Press, Ltd. The GOOD DESIGN® label is recognised internationally as the mark of excellence, recognising the most outstanding and innovative creations in the world of design. Since 1950, more than 40,000 creations have been honoured with the award for innovation, sustainability, creativity, branding, ecologically responsible design, materials, technology, graphic arts, packaging and universal design. For more than seven decades since its inception, The Chicago Athenaeum continues to organise the programme to create a renewed awareness of contemporary design.