Multimedia Arts and Design


MA | Multimedia Arts and Design

You will learn how to integrate theoretical knowledge with specific technical skills and advanced experimental research, in order to design installations and multimedia environments, set-ups of urban, public and private spaces and large cultural events. Book your admission test here. Spaces and installations created around the multimedia idea.


Spaces and installations created around the multimedia idea.
The Master of Arts in Multimedia Arts and Design – the first programme of its kind recently set up in central/southern Italy – succeeds in fully embracing this complex area of studies, addressing the increasingly key role played by digital technologies and techniques in the design of multimedia spaces and works. It represents a vast field ranging from the design of installations and fit-out for cultural events to the realization of spaces in public and private settings and even virtual set design and videomapping on the façades of public buildings and monuments. The Course excellently responds to the very high demand for designers and artists trained to work in these sectors, able to combine the creative culture of the designer with in-depth skills in new technologies.

A complete design process.
Within the process of designing built spaces, both indoor and outdoor, the Course in Multimedia Arts and Design gives participants the tools they will need to identify the role of multimedia in relation to the particular functional requirements and environmental conditions of each project. In practical terms, teaching methods are designed to provide participants with knowledge of advanced design representation tools and to acquire the necessary technical solutions and methodological procedures. The subjects taught include, amongst others, multimedia design, audio visual performance, multimedia installations, exhibition design, videomapping techniques, interactive installations, virtual and augmented reality and a study of the relationship between contemporary art and new forms of media.

A world of professional opportunities for the multimedia artist and designer.
The aim of the Course is to prepare highly specialised design and art professionals who plan to enter the industries of art and culture, entertainment, interior design and multimedia communication – sectors where they will be designing and implementing projects such as multimedia installations, spaces and fit-outs, interactive sound environments, audio visual performances, virtual sets, videomapping and so on. The main objective of the Course is to respond to the new artistic and cultural context by giving participants access to many of the skills required by the creative industries and by training new types of professionals: multimedia artists, designers of multimedia fit-outs and installations, technicians specialised in the field of museum exhibition design and experts in multimedia representation and communication.

The Academic Master of Arts is equivalent to a University Master’s Degree.

*The course is available in Italian.

Coordinator and tutor: Caterina Tomeo
Lecturers: Guglielmo Bevilacqua, Bruno Capezzuoli, Francesca Gollo, Nicolas Martino, Simone Pappalardo, Chiara Passa, Giulio Pernice, Luca Pertegato, Daniele Spanò, Caterina Tomeo, Massimo Zomparelli.


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    Suggested study plan

    I YEAR
    Psychology of art
    Perception and Vision. The course is a general introduction to the psychology of art and its various approaches: psychoanalytic, Gestalt, experimental aesthetics and neuro-aesthetics. The study of the classics will be combined with a specific focus on contemporary theoretical-artistic issues.
    Contemporary art and new media
    Study of the multimedia language intended as a set of knowledge and skills that form a disciplinary multitude. Analysis of the relationship between artistic languages and new media: from the first experiences to the most recent productions and languages: digital videos, experimental films, multimodal installations, audiovisual performances, net / web art, glitch art, augmented reality, virtual reality.
    Multimedia direction
    Knowledge of the possibilities of new media through the acquisition of both theoretical and practical tools that are necessary to create an audiovisual installation. Learning techniques related to video sound recording (indoor and outdoor), video post-production and management of multimedia contents in space (video-mapping).
    Multimedia spaces design 1
    Study of the design methodology and production processes to build an immersive and interactive multimedia set-up within a complex system of exhibit design. Making use of different professionals from sound design to video post-production, from audio video service to structural set-up. Creation of a final project.
    Multimedia exhibit
    Theoretical knowledge needed to work in the design of exhibition routes in different cultural spaces, highlighting the importance of the visitor-user that is at the heart of the installation project. The main variables and critical issues that emerge during the creation and setting of a multimedia project will be highlighted through practical exercises.
    Sound design 1
    Study of the physics of sound and its rules. Analysis of the main programming languages to create algorithms for audio processing and synthesis so as to create a sound art work, an electronic instrument or a multimedia performance as a final project.
    Audiovisual performance and multimedia installation
    Learning the theoretical foundations and effective experimentation methodologies and awareness of the design choices in the multimedia art. Creation of a work as the exam project: elaboration of the concept, design, presentation.
    Touch Designer
    Learning Touch Designer software through the learning by doing technique: creation of interactive systems through the use of human interface devices, generation of images in real time for Audio / video installations, construction of interactions between 2D and 3D elements and creation of user interfaces for managing audio / video content.
    Language skills - Internships - Workshops4/
    Mass media theory & methods
    Contemporary art and its institutions will be examined in the light of the transformations brought about by the digital revolution. They will be further analyzed through the critical, queer and cyberfeminist theories of Hal Foster, Boris Groys, Donna Haraway and Rosi Braidotti.
    Multimedia for cultural heritage
    The design of exhibits to enhance cultural heritage: legislative and regulatory aspects, definition of the concept of heritage, analysis of the main rules that govern it. The promotion of heritage through the selection of contents and their accessible display. Analysis and study of the various multimedia tools available through practical exercises.
    Multimedia spaces design 2
    In-depth study, in the field of spatial design, of advanced and innovative techniques such as augmented and virtual reality, machine learning and computer vision, engines that simulate the physical world. Knowledge of the use of shaders for 3D graphics. Particular attention is paid to the simulation of natural environments and the possibility of interacting with them.
    Sound design 2
    In-depth study of software development settings for live electronics and multimodal sound art. Search for a personal approach to sound art. Analysis of past art works. Testing multimedia art software and hardware.
    Virtual set design
    Studying set design as a work of art with its own expressiveness through forms, volumes, interactivity, lights and projections. Study of the digital and virtual contribution in the use of techniques and technologies derived from computer graphics and in the real-time programming of effects, with a high visual impact, made interactive by the use of code, sensors and computer vision.
    Augmented reality
    Theoretical study of the artists – from the pioneers to today - who have used augmented reality technologies in an innovative way. Historical context of the trends of contemporary arts and multimedia languages. Production of multimedia works of art and site-specific installations through augmented reality technology.
    Language skills - Internships - Workshops4/
    Elective educational activities6/
    Total Credits120

    Download the annual planning 2021/2022

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