Graphic design

A talk with Elio Carmi, the top branding expert

Elio Carmi, one of the leading experts in the branding sector, will meet RUFA students during the talk “Designing the Brand: a Design Oriented Vision”, scheduled for Wednesday 27 November from 10 am in the Aula Magna, via Taro 14.
The meeting, curated by the lecturer Mario Rullo, is addressed to all RUFA students and is particularly recommended for those who attend the Bachelor of arts in Graphic Design and the Master of arts in Visual and innovation design.

Elio Carmi has written several books on the subject, including “Impresa In Visibile”, “Branding Design Oriented”, “Brand 111”. Not to forget the many articles published in Print, Novum and other specialized magazines. Elio Carmi is the founder, together with Alessandro Ubertis, of CarmieUbertis, an agency specialising in the creation and management of brand strategy and design, with clients such as Gruppo Generali, BNL, Coin, Cariplo, Ferrero, Intesa SanPaolo, Luxottica, Motta, Novartis, Sole24ore and Unicredit. He recently redesigned the identity of the Uffizi Museum in Florence and has been teaching at the Milan Polytechnic and the Domus Academy since 2002.

During the talk, as part of the exhibition “DiverseVisioni” promoted by RUFA, Elio Carmi will illustrate to students the principles and guidelines of the world of the Brand in a rapidly changing context determined by the phenomena of globalization.

Participation in the talk will be open on Wednesday 13 November and will close on Tuesday 26 November, students will register at the didactic secretariat.