A project of urban regeneration that omits the structural aspect to focus decisively on the cultural one. RUFA – Rome University of Fine Arts, Academy of Fine Arts legally recognized by Miur, as part of the planning of its educational and research offer in the artistic field, for the academic year 2019/2020, has decided to concentrate its resources in the realization of a project aimed at improving the quality of life in the San Lorenzo district of Rome. This initiative involves all departments of the university: Visual Arts, Design, Graphic design, Comics and illustration, Photography, Cinema, Visual and innovation design, Multimedia arts and design, both for bachelor and master programs. The aim of the experience, called “identity place branding San Lorenzo”, is to constitute an operational model which, with the application of very precise and determined guidelines, can then be replicated in other areas of the capital and beyond. RUFA, combining talent and training, provides the project with a community of more than a thousand people, including students and lecturers: the aim is to give back a future to a generation that is crying out for concrete actions for the neighborhood and the city of Rome.
“The visual identity of a territory – explains RUFA director Fabio Mongelli – can only be effectively conceived through the activation of processes of participation by the citizens. The project that the Academy proposes does not intend to “beautify” the neighbourhood through a design “dropped from above”, but to mobilize it, through the sharing of specific objectives, such as those of the Agenda 2030 for Sustainable Development promoted by the UN. The ultimate goal is to unite a community to achieve important goals in terms of culture, environment, social and productive innovation: a growth in the sign of sustainability for all actors in the field”.
“The reason for this choice – points out lecturer Enrico Parisio who coordinates the various activities – is very clear. San Lorenzo is a typical neighborhood: students, residents, companies, businesses, local businesses, artisans, artists, commerce, restaurants, and accommodation interact with each other in a not easy coexistence. It is therefore necessary to determine a path that is not only that of mutual respect, but also that of relaunching. There are too many news stories that have marked the memory of San Lorenzo and obscured its past of resistance and cultural redevelopment. Not to mention the enhancement of art and crafts”.
On Friday 21st February at 6 pm, at RUFA Space, Via degli Ausoni 7, in the heart of the San Lorenzo district, inside the cultural hub of Pastificio Cerere, the presentation of the project will be held.