New York

Graphic design

We are leaving for New York!

About a year after the first edition, the doors of the School of Visual Arts in New York are reopening for RUFA students. The objective is simple and direct: to give form and substance to an “exchange experience” that perfectly declines the search for contemporaneity embedded in the operational mission of the two cultural institutions.
“Tracks of Freedom” is back: thanks to the agreement between the two Academies, a full – immersion training course has been structured. A delegation of RUFA students will spend a period of advanced training in the prestigious American school, combining study and design work. Ten days in the States, from 11 to 20 May for ten students led by the lecturers Emanuele Cappelli and Antonio Pace with the coordination of Mario Rullo.

The SVA is one of the most prestigious schools of communication in the world. Located in the heart of Manhattan, it allows to experience teaching in an immersive way, meeting designers and professionals. In this overall vision, the objective is to remodel the theme of “Freedom”, to represent the electrifying dynamism, the symbolic and creative power of New York, using all the techniques and languages of contemporary communication: from brand identity to advertising.

The works produced will then be included in an exhibition and cognitive path that will be installed in RUFA Pastificio Cerere, in the heart of the San Lorenzo district in Rome. “Tracks of Freedom”, in terms of content and objectives, fits perfectly into the internationalization plan that RUFA has already addressed this year and that will culminate with the celebration of the first two decades since its foundation. Twenty years ago, the Rome University of Fine Arts started its educational activities to become one of the most famous and accredited cultural institutions of the art – system.