Graphic Design

TAUGHT IN ITALIAN AND IN ENGLISH ❯

Signs around you.

You will play a key role in all of the visual communication projects, from publishing to unconventional marketing, from corporate identity to advertising, from signposting to promotions.

Title:

Bachelor of Arts program

Duration:

3 years, full time

Credits:

180 ECTS

Main disciplines:

Elements of Editorial Graphics, Computer graphic, Copywriting, Photography, Packaging, digital animation

Teachings:

Institutional identity, brand image, web design, wayfinding and advertising

Entry requirements:

Upper secondary school diploma or other qualification obtained abroad.

Admission

Admission test and interview

The Graphic Designer plays a key role in all projects that involve visual communication. From publishing to packaging, corporate identity to exhibits, signage to advertising. Graphic Design is a multidisciplinary profession that combines various elements of communication (signs, fonts, colours and images) to define forms of expression that must always be original and contemporary. RUFA Graphic Design graduates tackle this job market thanks to the many skills they acquired during the program they attended at the Academy, which covers the many different aspects of visual communication. Graduates are trained in art history and publishing and have the ability to work with traditional graphics techniques as well as multimedia. Having acquired a thorough knowledge of graphics and photography, as well as of the current technologies and those of the future, RUFA graduates possess the ability to implement projects related to institutional identity, brand image, web design, wayfinding, and advertising. The profile of RUFA graduates is that of visual designers that can work in many scenarios: from independent professional practice to working within advertising agencies, public institutions, and companies.

The Academic Bachelor of Arts is equivalent to a University Bachelor’s Degree.

*The course is available only in Italian. All lessons include mandatory attendance at RUFA’s locations in Rome.

Lecturers

Coordinator: Guido Lombardo
Tutor: Luigi Iacobelli
Lecturers: Elisa Abbadessa, Agnese Angelini, Maria Pina Bentivenga, Paolo Buonaiuto, Emanuele Cappelli, Andrea Cavallari, Stefano Compagnucci, Alessio Cremisini, Francesco Fidani, Genny Di Bert, Giulio Fermetti, Emanuele Frasca, Alessandra Giacomelli, Alessandro Gori, Luigi Iacobelli, Guido Lombardo, David Mozzetta, Massimiliano Napoli, Antonio Pace, Enrico Parisio, Harald Pizzinini, Giordano Ricciardi, Christian Rizzo, Lucia Sforza, Claudio Spuri, Andrea Vendetti.

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LOOK AT GRAPHIC DESIGN STUDENTS’ PROJECTS

BACHELOR OF ARTS PROGRAM IN GRAPHIC DESIGN
Suggested study plan – Mandatory attendance at RUFA locations in Rome

YEAR	SUBJECT	ECTS	HOURS
I YEAR	Technical drawing and project design Useful techniques and tools for creating the creative and operational aspects of your graphic work. The objectives are to sharpen the logical-design skills of the students by using geometry and composition and to teach them how to create a brand, from the initial phase to construction, up to the use of the brand manual.	10	125
	Computer graphics Basic techniques and tools: software for the management and creation of an editorial layout; software for managing files, vector and picture images; software for managing print and interactive files; software for designing graphic interfaces and user flows.	10	125
	History of printing and publishing Basic knowledge of the history of graphic design. Its various forms and meanings developed over time: from Gutenberg, to the twentieth century, to the twenty-first century. The production and way of thinking of the major key players of each period will be studied in-depth, while focusing on the technical innovations that are impulses necessary for creative thinking.	8	60
	Graphic design 1 Graphic design: history of visual communication to acquire theoretical-critical foundations, practical phase to acquire knowledge and create the concepts related to typeface, composition, visual and layout.	12	150
	Photography 1 The foundations of the history of photography through the study of images and the authors who created them. Practical exercises: setting up the camera and artificial lighting. The light room and the connections with the dark room. The new possibilities that development, post production and editing software offer.	8	100
	An elective subject to be chosen between:
	Semiotics of art The Sign, the Interpretation, the Text and the Image are the main themes and interpretative tools of semiotics. Analysis of the art world: painting, sculpture and architecture, up to the most modern forms of digital art.	6	45
	Illustration In-depth study of the history of illustration, design of the drawn image, manual practice through art techniques, up to the creation of the student’s own sketch book.	6	75
	Elective educational activities	6	/
II YEAR	Design methodology Management of the processes and practices related to the visual communication design. Students will become aware and independent when dealing with graphic design culture. Identification of the methodologies that are typical of the various fields of graphic design (which can be seen in structuring and problem solving), both from a theoretical and practical point of view. Given a specific theme as a case study, development of a design process capable of guaranteeing a high quality result both on in theory and practice.	6	75
	History of contemporary art Study of the moments and protagonists of the phenomenology of art. Among them: classical Greek art (Polykleitos' balance), paleochristian art, the anthropocentrism of the 1400s, Baroque, Impressionism and Avant-garde of the 1900s.	6	45
	Graphic design 2 Learning design methodologies and theoretical and practical tools to communicate complex concepts. Communication of an event / exhibition through which students will try their hand at various assigned themes. In-depth study of light and color in the field of physics, chemistry and neuroscience applied to graphic design.	12	150
	Web design Study of the methodology and operational tools for designing and creating websites: technologies, rules, limits and state-of-the-art possibilities. Web design, content and site map, wireframe and mockup, setup for the development based on Wordpress with a predefined template, using HTML and CSS languages and developing the knowledge of CSS3 animations. Planning, design and development of a responsive website.	8	100
	Features of publication design Theoretical and practical teaching of the basic notions related to the layout of any type of editorial project. Preparation for any type of production, print and digital.	8	100
	Photography 2 In-depth study of the photographic language, from the lexicon to the contemporary grammar. The main objective is the development of the author’s voice, intended as a distinctive mark and a tool for effective market positioning. Design thinking applied to photography will allow the student to create increasingly complex projects for images at the service of the contemporary visual field; tackle and manage the use of the Photography in contemporary, classic and digital media.	6	75
	Copywriting 1 Build concepts, images and persuasion mechanisms through words. Communicating to make products and ideas real, known, desirable. The classes include theory, practical exercises and the continuous and constant creation of solid and feasible concept strategies. The course is held in collaboration with other methodological subjects.	4	50
	Techniques and technologies for graphic design Through a theoretical program, the course intends to present and bring to the attention of the student the range of different printing and setting up techniques and technologies, connected with the various materials, that regard the physical artefacts related to the profession of the visual designer.	6	75
	Elective educational activities	4	/
III YEAR	Mass media theory and methods The scene of broad-based communication: useful tools to draw a map of the present and to consciously and critically create a personal work. Analysis of the anthropological transformation of our time that adds value to communication and the imagination, with a focus on the knowledge worker.	6	45
	Graphic design 3 Development of design skills with a dynamic and strategic approach: from the conception to the creation of a visual system with an impactful message. Ability to face, interact and control the emerging means of communication, as well as the conventional ones, and use them in relation to the target. Study of advertising: from the concept to the communication channels, up to the layout and composition rules. Creation of an advertising campaign.	12	150
	Packaging History of packaging design and focus on the profession of the packaging designer. Study of the functional, aesthetic and semantic aspects of packaging, materials, standards and design details for cardboard packaging. Analysis of geometric shapes, paying particular attention to the transition from the two-dimensional to the three-dimensional world. Communication: shape, materials and color. Practical procedures for presenting the project.	6	75
	Copywriting 2 Reinforcement of the concepts learned, that are applied to broader communication campaigns and projects, also in collaboration with the other design subjects. The course aims to adequately prepare students to enter the job market.	4	50
	Digital animation techniques First approach to animation: technical tools and creative skills for the creation of animated graphics and motion graphics products. Learning and use of software for the creation of effects, photo editing, graphic design; arriving to the final project through animation, compositing and rendering.	6	75
	Digital modeling techniques Two-dimensional drawing and three-dimensional modeling techniques with specific software. File management and document exchange between 3D and architecture software. Features of the software to study lights and materials to simulate reality through the creation of the photographic image.	6	75
	Computer technologies Generative design and the Creative Coder professional: integration of the visual communication skills with those of programming. Parametric design: union of mathematics and creativity.	4	50
	English In-depth study of themes and topics related to the art field through the use of different vocabulary and styles to improve the students’ communication skills in English.	4	30
	Further language and interpersonal skills, internships, etc.	4	/
	Thesis	8	/
	Total Credits	180

FAQ

ADMISSION TEST

The admission test aims at assessing students’ educational background and motivation to undertake the RUFA didactic project. Those who hold a Level I Academic Diploma related to the chosen Level II academic course may enrol directly without taking the admission test.

How will the test take place?

A motivational interview supported by a portfolio and/or, failing that, one’s dissertation.

How will the commission be composed?

The committee will be composed of the course lecturers and the Academic Board.

TUITION FEE

REDDITO - INCOME - INGRESOS /000 €	RETTE - TUITION FEES - TASAS ANUALES €
tra 0 a 40 - between 0 and 40 - entre 0 y 40	7.000,00
tra 40 a 70 - between 40 and 70 - entre 40 y 70	7.500,00
tra 70 a 100 - between 70 and 100 - entre 70 y 100	8.500,00
oltre 100 - over 100 - sobre 100	10.000,00

Non-EU students must pay the fees of the over 100 income range, except for a few Countries

The following fees are also to be paid:
– fee for admission test (1^st year only) € 100.00;
– annual regional tax: (Ente Regionale per il Diritto allo Studio e alla Conoscenza – DiSCo) € 140.00;
– graduation fee (3^rd year only) € 400.00;
– graduation tax (3^rd year only) (Ufficio del Registro Tasse CC.GG. – Roma – Tasse Scolastiche – c.c.p. 1016) € 90.84.
*Turkey and Israel.

PAYMENT METHOD

Payment method for Italian students:

€ 1200.00 Annual enrolment fee / to be paid upon enrolment each year.
The remaining part of the annual tuition fee and educational contribution can be paid in:
– a one off payment by the 30^th of November, with a 5% reduction on the fees;
– 3 payments (30^th of November, 31^st of December, 31^st of January);
– 4 payments (30^th of November, 31^st of January, 31^st of March, 31^st of May);
– 6 payments (30^th of November, 31^st of December, 31^st of January, 28^th of February, 31^st of March, 30^th of April);
– 12 payments using 0% interest financing (The last pay slip or tax return is required, as well as a photocopy of the guarantor’s ID and tax code).

Payment method for international students:

€ 1200.00 Annual enrolment fee/ to be paid upon enrolment each year.
The remaining part of the annual tuition fee and educational contribution must be paid no later than the 10^th of September.

Early bird

(Valid only for the 1st year)
All Italian students who will enroll directly by 30 July will benefit from a reduction of € 1200.00 directly applicable when paying the annual tuition fee according to the chosen payment method.

If the international student chooses to pay the remaining part of the annual tuition fee and educational contribution by the 31^st of May, he/she will be entitled to a reduction of 15%; or if he/she chooses to pay by the 31^st of July, he/she will be entitled to a reduction of 10%.
Early Bird cannot be combined with scholarships and / or with other economic supports.

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